Marketing Director

TradesApp; Riyadh; On-site; SAR 350,000 - 700,000; Full time

Job summary

TradesApp is seeking an experienced Marketing Director to lead the marketing strategy, strengthen brand positioning, and drive customer acquisition in Saudi Arabia. The role requires extensive leadership in marketing, sales, and revenue generation, with a preference for candidates from education or service-based sectors.

The ideal candidate will manage campaigns, collaborate with sales, and identify growth opportunities to support business expansion and profitability.

Qualifications

• 12+ years total professional experience with at least 6 years in management/leadership roles.
• Strong background in marketing strategy, brand management and demand generation.
• Proven sales experience with revenue generation and negotiations.
• Education sector experience is highly preferred; client-side services experience favored.
• Experience selling high-value services/solutions and managing high-ticket deals.

Responsibilities

• Develop and execute marketing strategies aligned with revenue growth targets.
• Lead brand positioning, market expansion, demand generation, and customer acquisition initiatives.
• Oversee campaigns across channels with measurable ROI; optimize performance.
• Collaborate with sales and business development to generate qualified leads and improve conversions.
• Leverage sales experience to understand customer needs and build go-to-market strategies.
• Support sales cycles through strategic marketing and client engagement.
• Identify market trends, customer segments, and growth opportunities to strengthen competitive position.
• Manage budgets, resources, and team KPIs; build strategic partnerships.
• Align marketing initiatives with business growth and commercial outcomes.

Skills

Marketing strategy

Brand management

Demand generation

Customer acquisition

Sales experience

Leadership

Strategic planning

Communication

Job description

We are looking for an experienced and results-driven Marketing Director to lead the company's marketing strategy, strengthen brand positioning, drive customer acquisition, and support business growth. The ideal candidate will bring extensive marketing leadership experience combined with a strong background in sales, business development, and revenue generation.

Experience in the education sector is highly preferred. Candidates from other industries will also be considered, particularly those with client-side experience in service-based businesses and a proven track record of marketing and selling high-value solutions.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and revenue growth targets.

• Lead brand positioning, market expansion, demand generation, and customer acquisition initiatives.

• Oversee marketing campaigns across relevant channels, ensuring measurable impact and return on investment.

• Work closely with sales and business development teams to generate qualified leads and improve conversion rates.

• Leverage sales experience to identify customer needs, understand buying behavior, and develop effective go-to-market strategies.

• Support the sales cycle through strategic marketing initiatives, client engagement, and value-based positioning.

• Identify market trends, customer segments, and growth opportunities to strengthen the company's competitive position.

• Manage marketing budgets, resources, and team performance against established KPIs.

• Build strategic partnerships and collaborate with senior leadership to achieve commercial objectives.

• Analyze campaign performance, market insights, and revenue metrics to continuously improve marketing effectiveness.

Requirements

• At least 12 years of total professional experience, including a minimum of 6 years in managerial or leadership positions.

• Extensive experience in marketing strategy, brand management, demand generation, and customer acquisition.

• Proven sales experience, with a strong understanding of sales processes, negotiations, and revenue generation.

• Experience in the education sector is highly preferred.

• Candidates from other industries should ideally have client-side experience rather than an agency-only background.

• Experience marketing and selling services or solutions is preferred over a background focused exclusively on physical products.

• Experience with high-ticket offerings, enterprise sales, or other high-value commercial solutions is a strong advantage.

• Strong leadership, strategic planning, communication, analytical, and stakeholder management skills.

• Demonstrated ability to align marketing initiatives with business growth and commercial outcomes.

Preferred Candidate Profile

The ideal candidate is a senior marketing leader who combines strategic marketing expertise with practical sales experience. Candidates with backgrounds in education, training, consulting, professional services, or other service-oriented businesses, particularly those experienced in high-value offerings, will be strongly preferred.