Marketing Director

Burj Line Builders; Riyadh; On-site; SAR 400,000 - 800,000; Full time

Job summary

Burj Line Builders in Riyadh seeks an experienced Marketing Director to shape strategy, strengthen brand, and drive customer acquisition across high-value solutions. You will align marketing with sales and business development to accelerate revenue growth in a competitive market.

The role requires a proven record in marketing leadership, enterprise sales, and go-to-market execution, with preference for education sector experience and client-side environments.

Qualifications

• 12+ years of total professional experience in marketing
• At least 6 years in managerial or leadership roles
• Strong background in marketing strategy, brand management, and demand gen
• Sales experience with revenue generation and negotiations
• Education sector experience preferred; client-side experience valued
• Experience with high-value services or enterprise sales is a plus

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and revenue growth targets.
• Lead brand positioning, market expansion, demand generation, and customer acquisition initiatives.
• Oversee marketing campaigns across channels with measurable ROI.
• Collaborate with sales and business development to generate qualified leads and improve conversions.
• Apply sales experience to identify customer needs and develop go-to-market strategies.
• Support sales through strategic marketing initiatives and client engagement.
• Identify market trends and growth opportunities to strengthen competitive position.
• Manage marketing budgets, resources, and team performance against KPIs.
• Build strategic partnerships and collaborate with senior leadership to achieve commercial objectives.
• Analyze campaign performance and revenue metrics to continually improve marketing effectiveness.

Skills

Marketing strategy

Brand management

Demand generation

Customer acquisition

Sales experience

Leadership

Strategic planning

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Job description

We are looking for an experienced and results-driven Marketing Director to lead the company's marketing strategy, strengthen brand positioning, drive customer acquisition, and support business growth. The ideal candidate will bring extensive marketing leadership experience combined with a strong background in sales, business development, and revenue generation.

Experience in the education sector is highly preferred. Candidates from other industries will also be considered, particularly those with client-side experience in service-based businesses and a proven track record of marketing and selling high-value solutions.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and revenue growth targets.

• Lead brand positioning, market expansion, demand generation, and customer acquisition initiatives.

• Oversee marketing campaigns across relevant channels, ensuring measurable impact and return on investment.

• Work closely with sales and business development teams to generate qualified leads and improve conversion rates.

• Leverage sales experience to identify customer needs, understand buying behavior, and develop effective go-to-market strategies.

• Support the sales cycle through strategic marketing initiatives, client engagement, and value-based positioning.

• Identify market trends, customer segments, and growth opportunities to strengthen the company's competitive position.

• Manage marketing budgets, resources, and team performance against established KPIs.

• Build strategic partnerships and collaborate with senior leadership to achieve commercial objectives.

• Analyze campaign performance, market insights, and revenue metrics to continuously improve marketing effectiveness.

Requirements

• At least 12 years of total professional experience, including a minimum of 6 years in managerial or leadership positions.

• Extensive experience in marketing strategy, brand management, demand generation, and customer acquisition.

• Proven sales experience, with a strong understanding of sales processes, negotiations, and revenue generation.

• Experience in the education sector is highly preferred.

• Candidates from other industries should ideally have client-side experience rather than an agency-only background.

• Experience marketing and selling services or solutions is preferred over a background focused exclusively on physical products.

• Experience with high-ticket offerings, enterprise sales, or other high-value commercial solutions is a strong advantage.

• Strong leadership, strategic planning, communication, analytical, and stakeholder management skills.

• Demonstrated ability to align marketing initiatives with business growth and commercial outcomes.

Preferred Candidate Profile

The ideal candidate is a senior marketing leader who combines strategic marketing expertise with practical sales experience. Candidates with backgrounds in education, training, consulting, professional services, or other service-oriented businesses, particularly those experienced in high-value offerings, will be strongly preferred.