Marketing & Branding Director

Kun Sports; Jeddah; On-site; SAR 200,000 - 400,000; Full time

Job summary

Kun Sports is seeking a seasoned Head of Marketing to shape and elevate the brand across the Kingdom of Saudi Arabia and beyond. You will lead brand, creative, and communications efforts to deliver a premium presence, aligning with global identity and growth ambitions.

Responsibilities include strategic leadership, data-driven campaigns, stakeholder collaboration, and building a high-performing team to drive customer engagement and market expansion.

Qualifications

• Bachelor's degree in marketing, communications, business, or related discipline.
• Total experience: minimum 10 years.
• Relevant experience: minimum 8 years in brand, digital marketing, content, campaign management, CRM analytics, or marketing-comm in consumer-facing env.
• People-management experience: minimum 5 years in direct leadership.

Responsibilities

• Lead development of overall marketing and branding strategy aligned with vision and goals.
• Conduct brand health analyses, consumer insights, and competitor benchmarking.
• Manage marketing budget and optimize ROI across channels.
• Drive brand partnerships, sponsorships, and collaborations for visibility.
• Oversee brand identity, guidelines, tone, visuals, and creative direction.
• Create integrated campaigns to drive awareness, engagement, and loyalty.
• Lead events, activations, sponsorship planning, and corporate comms.
• Shape external and internal communications strategy and PR campaigns.
• Mentor and develop a high-performing marketing and branding team.

Skills

Brand management

Marketing strategy

Creative leadership

Project management

Digital marketing

Content marketing

CRM analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

HubSpot

Meta Blueprint

CIM

Job description

Role purpose

Responsible for shaping, elevating, and protecting Kun Sports’ brand across all markets. Develop and execute a comprehensive marketing and branding strategy aligned with the company’s identity, growth ambitions, and long-term business objectives. Lead all brand, creative, and communication functions to ensure a unified, impactful presence for Kun Sports in the Kingdom of Saudi Arabia and beyond.

KEY ACCOUNTABILITIES & ACTIVITIES

• Strategic Leadership
• Lead the development of the overall marketing and branding strategy, ensuring alignment with Kun Sports’ vision, identity, and business goals.
• Conduct brand health analysis, consumer insights studies, and competitor benchmarking to guide strategic decision-making.
• Develop and manage the marketing & branding budget, optimizing spending for maximum ROI.
• Establish and drive high-impact brand partnerships, sponsorships, and collaborations that enhance visibility and market relevance.
• Translate market data into actionable brand strategies, ensuring consistent and differentiated positioning across all customer segments.
• Brand & Creative Management
• Oversee the full brand ecosystem, including brand identity, guidelines, tone of voice, visual assets, and creative direction.
• Ensure all communication touchpoints — design, content, digital, social media, campaigns, product branding, and retail branding — reflect a consistent and premium brand image.
• Lead the creation of integrated creative campaigns that drive brand awareness, engagement, and customer loyalty.
• Manage production of marketing materials (digital & print), ensuring quality, coherence, and adherence to brand standards.
• Safeguard the brand through ongoing audits, quality checks, and implementation of best-practice brand governance processes.
• Marketing Strategy & Execution
• Oversee all marketing activities including digital marketing, SEO/SEM, performance marketing, social media strategy, content production, CRM, and community engagement.
• Develop data-driven campaign strategies targeting customer acquisition and retention.
• Monitor all marketing KPIs, performance analytics, and reporting dashboards, identifying opportunities for optimization.
• Introduce innovative marketing tools, trends, and technologies to strengthen customer engagement and market presence.
• Lead event marketing, activations, sponsorship planning, and major corporate communications initiatives.
• Communication & Public Relations
• Shape Kun Sports’ external and internal communication strategy.
• Oversee PR campaigns, media relations, press releases, and crisis communication where required.
• Strengthen brand reputation through storytelling, thought leadership, and consistent public messaging.
• Build relationships with influencers, media partners, and key community stakeholders.
• People Management
• Lead, inspire, and mentor a high-performing team of marketing, creative, and branding professionals.
• Recruit and develop top talent in brand management, design, communications, and digital marketing.
• Drive a culture of creativity, collaboration, innovation, and accountability.
• Manage performance cycles, goal-setting, and professional development for all team members.

REQUIREMENTS FOR ROLE

MINIMUM QUALIFICATIONS

• EDUCATION: Bachelor's degree in Marketing, Communications, Business Administration, Media, Digital Marketing, or a related discipline.
• TOTAL EXPERIENCE: Minimum 10 years of total work experience (any sector).
• RELEVANT EXPERIENCE: Minimum 8 years of relevant experience, defined as brand, digital marketing, content, campaign management, CRM analytics, or marketing-comms in a comparable consumer-facing environment.
• Non-relevant experience (e.g., experience in unrelated industries or functions) does NOT substitute for the relevant-experience requirement above.
• PEOPLE-MANAGEMENT EXPERIENCE: Minimum 5 years of those relevant years must be in a direct people-management or equivalent leadership capacity (defined as direct line-management responsibility for a team of staff, including hiring, performance management and termination input).

PREFERRED QUALIFICATIONS

• Education: Master's degree or a recognized professional qualification in the field.
• Certification: Google Analytics / Google Ads certifications
• Certification: HubSpot / Meta Blueprint certifications
• Certification: CIM (Chartered Institute of Marketing)
• Saudi National (KSA): preferred to support Saudization / Nitaqat compliance; not a blocking criterion.
• Languages: working proficiency in both Arabic and English (Arabic preferred but not mandatory for fitness-coach and specialist technical roles).

Knowledge & skills

• Proven track record in brand management, marketing strategy, creative leadership, and project management.
• Strong expertise in digital marketing, social media strategy, and customer engagement.
• Ability to extract insights from data and translate them into creative, high-impact brand initiatives.
• Exceptional storytelling, communication, and presentation skills.
• Strong knowledge of market trends, customer behavior, and competitive landscapes.