Marketing Executive

Informa Group Plc.; Riyadh; On-site; SAR 150,000 - 210,000; Full time

Job summary

Informa Group Plc. is seeking a Marketing Executive to plan and implement campaigns that achieve business targets.

You will work with Marketing Managers, stakeholders and external vendors to support overarching strategy and commercial objectives, driving brand engagement across Saudi Arabia, the GCC and international markets. The role is hands-on, requiring curiosity, creativity and cultural awareness, with a strong interest in marketing, media, advertising, creativity and emerging trends.

Qualifications

• 2+ years experience as Marketing Executive
• Bachelor's Degree or equivalent; degree in Marketing/Communications/Media advantageous

Responsibilities

• Design and deliver targeted content across multiple platforms to increase audience engagement
• Execute media plans and produce marketing communications materials using relevant visual assets
• Copywriting and content creation with strong proofreading and attention to detail
• Support the execution of integrated campaigns across email, social media, digital, web, CRM and partner channels
• Turn festival speakers content, partnerships, and announcements into engaging campaign moments
• Build audience-specific messaging for CMOs, creative leaders, agencies, brands and creators

Skills

Marketing strategy

Brand management

Copywriting

Audience engagement

Content creation

Data analysis

Campaign planning

Stakeholder management

Arabic and English communication

Education

Bachelor's degree or equivalent

Marketing/Communications/Media degree advantageous

Job description

The Marketing Executive is responsible for planning and implementing marketing campaigns to achieve business targets and objectives Working with the Marketing Manager senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement The Marketing Executive will support the delivery of creative audience-led campaigns for LIONS Riyadh across digital social CRM content and partner channels The role will help bring the Festival to life through strong storytelling relevant content and high-quality campaign execution engaging audiences across Saudi Arabia the GCC and international markets This is a hands-on role for someone who is curious creative and culturally aware with a strong interest in marketing media advertising creativity and emerging trends.

Key Responsibilities

• Design and deliver targeted content across multiple platforms to increase audience engagement and retention
• Execute media plans and produce marketing communications materials using relevant visual assets and content
• Copywriting and content create impactful audience and insight-led content appropriate to each channel with strong proofreading and attention to detail
• Support the execution of integrated campaigns across email social media digital web CRM and partner channels
• Turn LIONS Riyadh speakers content partnerships and Festival announcements into engaging campaign moments
• Support the development of audience-specific messaging for CMOs creative leaders agencies brands creators and emerging talent
• Employ a metrics-driven approach to outbound activity and demonstrate a strong understanding of the importance of data
• Track campaign performance engagement and conversion and use insights to improve future activity
• Conduct market research to understand audiences competitors and market trends with particular focus on customer insight and experience
• Monitor creative media marketing and cultural trends to identify relevant content and campaign opportunities for LIONS Riyadh
• Build positive relationships with internal colleagues agencies partners and external stakeholders
• Work closely with Marketing Content PR Creative and Commercial teams to support joined-up campaign delivery
• Maintain strong consistency across LIONS Riyadh messaging tone of voice and campaign assets
• Support social media and community engagement activity before during and after the Festival
• Assist with onsite marketing activity and real-time content during LIONS Riyadh where required strong About LIONS Riyadh strong LIONS Riyadh marks a bold new chapter for the world s most prestigious platform for creative marketing Launched by Tahaluf in partnership with LIONS and Saudi Arabia s Ministry of Media it is a distinct Festival within the global LIONS community home to the renowned Cannes Lions International Festival of Creativity Designed to amplify Middle Eastern creativity on the global stage LIONS Riyadh will showcase the region s talent ideas and storytelling while connecting its creative industries with the world s leading networks brands and decision-makers The inaugural three-day Festival takes place at KAFD Riyadh from 6 8 December 2027 It will bring together regional and global CMOs creative leaders agencies brands and emerging talent around creative excellence effectiveness culture and the future of the industry

Qualifications

• Minimum of 2 years experience as Marketing Executive
• Bachelor s Degree or equivalent experience
• Degree or professional background in Marketing Communications Media Creative Industries or a related field is advantageous
• strong Qualities amp experience strong
• Marketing strategy and delivery
• Brand management
• Copywriting and editing
• Customer experience
• Data gathering and analysis
• Market insight
• Relationship management
• Creativity and communicating for impact
• Strong written communication and storytelling skills
• Good understanding of digital social media CRM and content marketing
• Strong attention to detail and visual awareness
• Ability to manage multiple deadlines in a fast-paced environment
• Curiosity about creativity advertising media culture and emerging trends
• Ability to work collaboratively across multiple teams and stakeholders
• Comfortable using data and insight to inform campaign decisions
• Saudi and regional cultural awareness with an international outlook
• Arabic and English communication skills are highly desirable
• Minimum of 2 years experience as Marketing Executive
• Bachelor s Degree or equivalent experience
• Degree or professional background in Marketing, Communications, Media, Creative Industries or a related field is advantageous.

Qualities & experience

• Marketing strategy and delivery.
• Brand management.
• Copywriting and editing.
• Customer experience.
• Data gathering and analysis.
• Market insight.
• Relationship management.
• Creativity and communicating for impact.
• Strong written communication and storytelling skills.
• Good understanding of digital, social media, CRM and content marketing.
• Strong attention to detail and visual awareness.
• Ability to manage multiple deadlines in a fast-paced environment.
• Curiosity about creativity, advertising, media, culture and emerging trends.
• Ability to work collaboratively across multiple teams and stakeholders.
• Comfortable using data and insight to inform campaign decisions.
• Saudi and regional cultural awareness with an international outlook.
• Arabic and English communication skills are highly desirable.