Lifecycle Marketing Manager: Onboarding, Retention & Win-Back

Salla; Jeddah; On-site; SAR 180,000 - 300,000; Full time

Job summary

Mahally is seeking a Lifecycle Marketing professional to own the end-to-end customer journey from onboarding to retention and win-back.

You will build Mahally's Braze journeys across email, WhatsApp, push, and SMS, and develop behavioral segments based on purchase history, recency, and engagement, translating business goals into personalized campaigns. Strong SQL skills and BI tooling are required.

Qualifications

• 4+ years of Lifecycle Marketing, CRM Marketing, or Retention Marketing in ecommerce/marketplace or consumer technology.
• Hands-on experience with Braze or comparable enterprise marketing automation platform (e.g., Iterable, MoEngage, CleverTap, Salesforce Marketing Cloud), including building and managing automated customer journeys across Email, Push Notifications, SMS, and WhatsApp.
• Proficient in SQL, with hands-on experience writing queries and supporting CRM campaign targeting and performance analysis.
• Demonstrated experience creating behavioral customer segments and personalized campaigns using customer attributes such as purchase history, recency, frequency, engagement, and category affinity.
• Proficient in BI/reporting tools such as Metabase, Looker, Tableau, or Power BI, with experience monitoring CRM performance and analyzing campaign results.
• Proficiency in both Arabic and English, spoken and written.

Responsibilities

• Own the full lifecycle, onboarding to engagement to retention to win-back, end to end.
• Build Mahally's Braze journeys from the ground up: flows, canvases, and triggers across email, WhatsApp, push, and SMS.
• Perform behavioral segmentation on purchase history, category affinity, recency, and engagement.
• Translate business goals into targeting logic, segmentation, and dynamic, personalized content.
• Lead AB testing with hypothesis, test, learn, iterate, and scale.
• Own CRM reporting daily, weekly, and monthly on every KPI that matters.
• Partner with the Category Manager on product and offer lists powering campaigns.

Skills

Lifecycle Marketing

CRM Marketing

Retention Marketing

SQL

Behavioral segmentation

Arabic & English

Tools

Braze

Iterable

MoEngage

CleverTap

Salesforce Marketing Cloud

Job description

Mahally is seeking a Lifecycle Marketing professional to own the end-to-end customer journey from onboarding to retention and win-back.

You will build Mahally's Braze journeys across email, WhatsApp, push, and SMS, and develop behavioral segments based on purchase history, recency, and engagement, translating business goals into personalized campaigns. Strong SQL skills and BI tooling are required.