Head of Sales

UDTN; Makkah Region; On-site; SAR 900,000 - 1,500,000; Full time

Job summary

UDTN in Saudi Arabia seeks a Head of Sales to design and execute the global commercial and distribution strategy for the platform, building a robust B2B ecosystem of partners in travel and accommodation.

You will lead international growth, establish scalable distribution channels, and drive platform adoption with travel networks, agencies, and wholesale partners across multiple markets.

Qualifications

• Minimum 12–15 years of experience in travel distribution, travel technology, or related fields.
• Strong experience in B2B travel distribution models, including digital platforms and wholesale distribution.
• Experience in Umrah travel, pilgrimage travel, or inbound travel to Saudi Arabia is advantageous.
• Proven track record of building and scaling international B2B travel distribution networks.
• Direct experience with hotel distribution platforms and wholesale accommodation distribution is highly relevant.

Responsibilities

• Design and execute the global sales and distribution strategy for the platform.
• Identify and prioritize high-value source markets for inbound travel to Saudi Arabia and accommodation demand in Makkah and Madinah.
• Lead international expansion into key inbound travel markets and regions.
• Build scalable B2B distribution channels across travel agencies, consolidators and global networks.
• Drive onboarding of agencies and distribution partners, and establish partnerships with major networks and operators.
• Own the global revenue strategy, KPIs, and partner productivity metrics.

Skills

Global B2B sales strategy

Partnership negotiation

Contract structuring

Cross-cultural leadership

Education

Bachelor’s degree in Business, Hospitality or Tourism

Job description

TheHead of Saleswillbe responsible fordesigning and executing theglobal commercial and distribution strategyfor the platform.

This role goes beyond traditional sales leadership and requires an executive capable ofbuilding a global B2B distribution ecosystem, scaling partner acquisition, and driving platform adoption across multiple markets.

The successful candidate will play a pivotal role in positioning the company as apreferred B2B accommodation and travel distribution partner, withparticular strengthinhotel inventory in Makkah and Madinah, while also supporting the distribution ofUmrah and Umrah Plus travel products.

The role requires a commercially driven industry leader with strong credibility acrossB2B travel distribution, including relationships with travel agency networks, tour operators, consolidators,wholesalers, and online travel platforms.

Work Location:

Key Responsibilities

Global Sales & Distribution Strategy

Develop and execute theglobal sales and distribution strategyfor the platform.

Identifyand prioritizehigh-value source marketsfor inbound travel to Saudi Arabia and accommodation demand in Makkah and Madinah.

Establish scalableB2B distribution channelsacross retail travel agencies, consolidators, and global travel networks.

Design go-to-market frameworks tailored to differentregional agency ecosystems and market dynamics.

Define thecommercial model, pricing structures, and partner segmentation strategy.

Market Expansion & International Growth

Lead international expansion into key inbound travel markets, including:

Southeast Asia

South Asia

Middle East / GCC

Europe

Africa

Develop regional strategies aligned withmarket demand patterns, regulatory environments, and pilgrimage seasonality.

Identifyopportunities to expand the platform into adjacent travel verticals, including:

Islamic and halal tourism

Platform Adoption & Partner Acquisition

Drive large-scale onboardingofretail travel agencies and travel distributorsonto the platform.

Establish partnerships with:

major travel agency networks

tour operators

agency consortiums

Build programs to increaseagency engagement, booking volume, and long-term platform loyalty.

Collaborate with product and technology teams to continuously improve theagent booking experience and platform usability.

API Distribution & Strategic Partnerships

Lead the commercial strategy forAPI-based distribution partnerships.

Identifyand secure integrations with:

travel technology platforms

large agency networks

Work closely with technology teams to defineintegration priorities and partner onboarding frameworks.

Own theglobal revenue strategy and sales pipeline.

Establish measurablesalesKPIs and commercial performance frameworks.

Monitor andoptimizepartner productivity, booking volumes, and conversion rates.

Provide regular reporting and strategic insights to executive leadership.

Build and lead aglobal sales organizationas the company scales.

Recruit and developregional sales leaders in key markets.

Developsalesplaybooks, performance metrics, and incentive structures.

Foster ahigh-performance commercial culturefocused on accountability, partner success, and sustainable gro

Industry Representation

Act as a senior ambassador for the company within theglobal travel distribution industry.

Represent the company at major industry events, trade shows, and travel forums.

Strengthen the company's positioning within theSaudi inbound travel andglobalaccommodation distribution ecosystem.

Experience

Minimum12–15 years of experience in travel distribution, travel technology, accommodation distribution, or touroperating.

Strong experience inB2B travel distribution models, including digital platforms and wholesale travel distribution.

Experience withinUmrah travel, pilgrimage travel, or inbound travel to Saudi Arabiaisa strongadvantage.

Proventrack recordofbuilding and scaling international B2B travel distribution networks.

Experience inhotel distributionplatforms andwholesale accommodation distributionis highly relevant.

Direct experience withweb-based retail distribution platforms and API-based travel distribution modelsis essential.

Industry Network

The ideal candidate willpossessa strong international network across the travel distribution ecosystem, including relationships with:

tour operators

accommodation distributors andwholesalers

travel technology providers

Regional Market Experience

Strong understanding of theGCC travel distribution landscape, particularly theSaudi inbound travel ecosystem.

Experience working within theMiddle East travel industryisessential.

Leadership & Strategic Capabilities

Demonstrated ability tobuild and scale commercial organizations in high-growth environments.

Entrepreneurial mindset with experienceoperatinginstartup or scale-up environments.

Strong strategic thinking combined with operational execution capability.

Proven success ininternational market development.

Skills

Global B2B sales strategy

Partnership negotiation and contract structuring

Accommodation distribution and travel platform economics

Cross-cultural leadership

Education

Bachelor’s degree inbusiness, Hospitality, Tourism, or related field.