Head of Marketing

Xcede Group; Saudi Arabia; Remote; SAR 300,000 - 540,000; Full time

Job summary

Xcede Group partners with the largest marketplace for prepaid cards and rewards in the Middle East. They seek a Head of Marketing to lead strategies, boost brand awareness in the ecommerce/gift cards space, and drive customer acquisition.

The role requires 4+ years in B2C marketing, ecommerce or gift cards experience, and proficiency in performance marketing, Google Ads and social media. Remote work is supported, with responsibility for budget planning and cross-functional collaboration.

Qualifications

• Minimum of 4 years of experience in B2C marketing.
• Experience in ecommerce or gift cards sectors.
• Proven results in performance marketing, Google Ads and social media.
• Ability to work independently and remotely.
• Comfortable operating in low-margin environments.

Responsibilities

• Develop and implement marketing strategies to increase brand awareness and drive customer acquisition.
• Create and execute digital marketing campaigns, including email, social media, and Google ads.
• Analyze campaign performance and adjust strategies to meet performance goals.
• Generate reports on the ROI of marketing campaigns.
• Manage and optimize paid search and social media advertising campaigns to drive growth.
• Collaborate with product and design to ensure cohesive brand messaging across all touchpoints.
• Develop and manage budgets, forecasts, and performance reporting for all marketing channels.
• Stay up to date with industry trends and best practices in digital marketing.

Skills

B2C marketing

eCommerce / gift cards

Performance marketing

Google Ads

Social media

Remote work

Budget management

Job description

Head of Marketing

We have partnered with the largest marketplace for prepaid cards, gift cards, and rewards platform in the Middle East. They are a leader in digital cards and vouchers for games, online stores, online services, and many more.

They are seeking a Head of Marketing to join our team. The Head of Marketing will be responsible for driving their marketing strategies and increasing their brand awareness in the ecommerce/gift cards space.

Requirements:

• Minimum of 4 years of experience in B2C marketing.
• eCommerce or gift cards experience.
• Performance marketing, Google ads, and social media experience.
• Ability to work independently and remotely.
• Comfortable working with low margins.

Responsibilities:

• Develop and implement marketing strategies to increase brand awareness and drive customer acquisition.
• Create and execute digital marketing campaigns, including email, social media, and Google ads.
• Analyze campaign performance and adjust strategies to meet performance goals.
• Generate reports on the return on investment of marketing campaigns.
• Manage and optimize paid search and social media advertising campaigns to drive growth.
• Collaborate with cross-functional teams, including product and design, to ensure cohesive brand messaging across all touchpoints.
• Develop and manage budgets, forecasts, and performance reporting for all marketing channels.
• Stay up to date with industry trends and best practices in digital marketing.