Digital Marketing & Campaign Lead

PayTech Group; Jeddah; On-site; SAR 156,000 - 268,000; Full time

Job summary

PayTech Group in Saudi Arabia seeks an experienced Digital Marketing professional to drive customer acquisition, product adoption and revenue growth for cards and retail banking. The role blends hands-on performance marketing with data-driven optimization.

Design end-to-end campaigns, define targeting via segmentation and AB testing, manage media plans and budgets, and deliver actionable insights to stakeholders across product, sales and external partners.

Qualifications

• 7–10 years in digital marketing and campaign management.
• Experience in banking/fintech/cards marketing preferred.
• Strong knowledge of Google Ads (Search, Display, Performance Max) and social platforms.
• Experience with audience targeting and segmentation and marketing analytics.

Responsibilities

• Design and deliver end-to-end digital marketing campaigns for cards and retail banking.
• Develop targeting strategies using segmentation and AB testing.
• Manage media plans and budgets across paid search, social, and programmatic channels.
• Monitor performance, deliver insights, and optimize campaigns based on data.

Skills

Digital marketing

Performance marketing

Campaign management

AB testing

Data analysis

Stakeholder management

Media planning

Tools

Google Ads

Programmatic

Job description

TASKS

Drive customer acquisition product adoption and revenue growth through the execution and optimization of end-to end digital marketing campaigns with a focus on cards and retail banking products The role combines hands-on delivery performance marketing and data-driven optimization supporting broader client growth initiatives.

Core Responsibilities and Accountabilities

• Campaign Strategy amp DeliveryDesign and execute end-to-end marketing campaigns ATL TTL digital Lead cards acquisition and product growth campaignsDefine targeting strategy using segmentation and A B testingSupport go-to-market activities for new and existing productsPerformance Marketing amp OptimizationManage and optimize campaigns across Paid search Google Ads Display amp programmatic channels Social media platformsTrack and improve key metrics Customer acquisition Conversion rates Cost per acquisition CPA Return on marketing investment ROMI
• Media Planning amp Budget ManagementDevelop and manage media plans and budget allocationOptimize spend across channels to maximize performanceCoordinate with external media and creative agencies where required
• Data Analysis amp InsightsMonitor campaign performance and produce actionable insightsConduct A B testing and experimentationDeliver campaign performance reporting and dashboardsDrive continuous optimization based on data insights
• Stakeholder ManagementCollaborate with Product and cards business teams Sales and distribution teams External partners and vendors Support alignment between marketing campaigns and business objectives

Knowledge and Experience

• 7 10 years of experience in Digital marketing Performance marketing and Campaign managementExperience in banking fintech or cards marketing preferredStrong knowledge of Google Ads Search Display Performance Max Social media advertising platformsMedia buying and planningCustomer acquisition strategiesExperience with Campaign optimizationAudience targeting and segmentationMarketing analytics and reporting
• 7 10 years of experience in: Digital marketing, Performance marketing and Campaign managementExperience in banking, fintech, or cards marketing preferredStrong knowledge of:Google Ads (Search, Display, Performance Max)Social media advertising platformsMedia buying and planningCustomer acquisition strategiesExperience with:Campaign optimizationAudience targeting and segmentationMarketing analytics and reporting