Head of Marketing-Retail

Mackenzie Jones; Riyadh; On-site; SAR 300,000 - 420,000; Full time

Job summary

Mackenzie Jones is seeking a Head of Marketing to lead the strategy and programs that generate interest, demand and recognition for the brand and its products and services in Saudi Arabia. The role reports directly to the CEO and requires overseeing product marketing, creative health & wellness services, advertising, strategic partnerships, events and digital touchpoints.

You will ensure the product is demand-driven, work with Purchasing and leadership teams on pricing and positioning, and

Qualifications

• Minimum 10 years marketing experience in a retail environment in the Middle East, Saudi Arabia.
• Degree educated, with a bias in marketing, mass communications or business administration.
• Strategic experience across Advertising, Media Planning, Corporate Identity, Direct Marketing, CRM, Events, Exhibitions and Sponsorships.
• Ability to maximise impact with a small marketing budget.
• Experience leading a marketing product team and managing agencies.

Responsibilities

• Develop the strategy and programs to create interest, demand and recognition for the Brand and its products and services through Product Marketing, Creative Health & Wellness Services, Advertising, Strategic Relationships, Direct Event Marketing, and Social Media & Website interaction.
• Ensure the product is demand driven, working with Purchasing and other core management teams to ensure the right mix of products, positioning and price.
• Manage chain pharmacy layouts to ensure stores are consistent and merchandised according to standards.

Skills

Strategic marketing

Brand management

Digital marketing

CRM & Direct Marketing

Stakeholder management

Budget management

Arabic language

Education

Degree in marketing or business administration

Job description

Head of Marketing – Responsibilities

Reporting directly to the CEO; the Head of Marketing is responsible for the strategy and programs to create interest, demand and recognition for the Brand and its products and services through the use of Product Marketing, Creative Health & Wellness Services, Advertising, Strategic Relationships, Direct Event Marketing, and Social Media & Website interaction.

Ensures the product is demand driven, working with Purchasing and other core management teams to ensure the right mix of products, positioning and price.

Manages the chain pharmacy layouts to ensure stores are consistent and merchandised according to standards.

Qualifications

• Minimum of 10 years marketing experience in a retail environment in the Middle East, in particular Saudi Arabia.
• Degree educated, with a bias in marketing, mass communications or business administration.
• Strategic experience of all marketing communications channels including Advertising, Media Planning, Corporate Identity, Direct Marketing, CRM, Events, Exhibitions and Sponsorships.
• Strong innovative individual who can utilise a small marketing budget to create a mass appeal.
• Ability to manage a marketing product team and build relationships with agencies.
• Experience of many key stakeholders and managing accordingly.
• Arabic speaking preference due to location.