Global Brand Marketing Lead - Auto Launches

ZEEKR极氪; Riyadh; On-site; SAR 300,000 - 420,000; Full time

Job summary

ZEEKR极氪 seeks a senior overseas marketing and communications leader to translate global strategy into regional campaigns across the Middle East and other markets. You will partner with distributors to shape integrated campaigns, craft content direction, and ensure delivery of high-impact creative work.

Lead brand planning, PR initiatives, and execution while aligning with HQ and local partners. Fluency in English is required; Arabic or other regional languages are a strong plus; 5+ years in

Qualifications

• Bachelor's degree in marketing or a related field.
• 5+ years of overseas marketing/communications experience, preferably in automotive.
• English fluency; Arabic or regional languages are a strong plus.

Responsibilities

• New Launch Strategy: Partner with subsidiaries and distributors to develop integrated campaigns.
• Brand & Communication Planning: Translate strategy into regional plans and compelling concepts.
• PR Solutions: Lead early-stage planning of PR initiatives to build the Geely brand.
• Execution & Optimization: Align with distributors on localized assets; oversee advertising execution.
• Brand Building: Own and elevate Geely Auto brand in designated markets.

Skills

Overseas marketing

Cross-cultural communication

Campaign execution

Education

Bachelor's degree in Marketing or related field

Job description

ZEEKR极氪 seeks a senior overseas marketing and communications leader to translate global strategy into regional campaigns across the Middle East and other markets. You will partner with distributors to shape integrated campaigns, craft content direction, and ensure delivery of high-impact creative work.

Lead brand planning, PR initiatives, and execution while aligning with HQ and local partners. Fluency in English is required; Arabic or other regional languages are a strong plus; 5+ years in