Brand Marketing Manager

ZEEKR极氪; Riyadh; Presencial; SAR 300.000 - 420.000; Jornada completa

Descripción de la vacante

ZEEKR极氪 seeks a senior overseas marketing and communications leader to translate global strategy into regional campaigns across the Middle East and other markets. You will partner with distributors to shape integrated campaigns, craft content direction, and ensure delivery of high-impact creative work.

Lead brand planning, PR initiatives, and execution while aligning with HQ and local partners. Fluency in English is required; Arabic or other regional languages are a strong plus; 5+ years in

Formación

• Bachelor's degree in marketing or a related field.
• 5+ years of overseas marketing/communications experience, preferably in automotive.
• English fluency; Arabic or regional languages are a strong plus.

Responsabilidades

• New Launch Strategy: Partner with subsidiaries and distributors to develop integrated campaigns.
• Brand & Communication Planning: Translate strategy into regional plans and compelling concepts.
• PR Solutions: Lead early-stage planning of PR initiatives to build the Geely brand.
• Execution & Optimization: Align with distributors on localized assets; oversee advertising execution.
• Brand Building: Own and elevate Geely Auto brand in designated markets.

Conocimientos

Overseas marketing

Cross-cultural communication

Campaign execution

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

• New Launch Strategy: Partner with subsidiaries and distributors to develop and execute localized integrated marketing campaigns for new vehicle launches.
• Brand & Communication Planning: Translate corporate marketing strategy into regional brand development and communication plans — crafting compelling campaign concepts, content direction, and communication cadence.
• PR Solutions: Lead early-stage research, positioning, and planning of PR initiatives, delivering integrated communications solutions that build the Geely brand.
• Execution & Optimization: Align with distributors on localized creative assets and TVC scripts; manage marketing reimbursement standards, oversee advertising execution with continuous optimization, and drive PR initiatives to landing.
• Brand Building: Own and elevate the Geely Auto brand image in your designated markets.

What We're Looking For

• Bachelor's degree or above in Marketing, Advertising, Journalism, Communications, English, Russian, Spanish, Arabic, or a related field.
• 5+ years of overseas marketing/communications experience, preferably in the automotive industry.
• Full professional proficiency in English as a working language; Arabic or other regional languages are a strong plus.
• Strong cross-functional communication and coordination skills across cultures and time zones.
• Proven execution capability - able to take strategy from deck to delivery.

Why Geely

• A global automotive group at an inflection point of international growth
• High-visibility role with regional ownership and real impact
• Cross-cultural team and exposure to headquarters strategy