Director of Growth

Gathern; Riyadh; On-site; SAR 500,000 - 700,000; Full time

Benefits offered by this job

Competitive salary package

Comprehensive medical insurance

Job summary

Gathern in Saudi Arabia seeks an experienced Director of Growth to lead data-driven growth strategies, customer segmentation, and cross-functional marketing teams. You will identify new market opportunities and drive guest acquisition, activation, retention, and revenue growth across the Kingdom.

The ideal candidate has a strong track record in growth marketing, deep understanding of the Saudi consumer market, and excellent leadership skills to align Product, Data, and Marketing towards

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Extensive experience in Growth Marketing, Growth Strategy, or related leadership roles.
• Proven expertise in Customer Segmentation and Market Segmentation with actionable growth strategies.
• Strong understanding of the Saudi consumer market, behavior, and local dynamics.
• Demonstrated success in driving customer acquisition, conversion, retention, and measurable growth.
• Knowledge of Performance Marketing, CRM, SEO, and marketing automation with leadership experience.

Responsibilities

• Develop and execute growth strategies to drive guest acquisition, activation, retention, and growth.
• Lead segmentation initiatives to identify high-potential audiences in Saudi Arabia.
• Analyze customer behavior, booking patterns, and market trends to improve engagement.
• Optimize the acquisition funnel from search/signup to reservations and repeat bookings.
• Oversee Performance Marketing, CRM, and SEO to align with growth priorities.
• Drive lifecycle marketing and marketing automation to boost retention and repeat bookings.

Skills

Growth Marketing

Growth Strategy

Customer Segmentation

Market Segmentation

Cross-functional Leadership

Customer behavior

Education

Bachelor's degree in Marketing or related field

Tools

CRM

SEO

Marketing Automation

Job description

About us:

At Gathern, we’re not just a platform, we’re the homegrown Saudi success story that built and leads the alternative hospitality sector across the Kingdom. As the largest peer-to-peer vacation rental marketplace in Saudi Arabia, Gathern enables travelers to explore the country through authentic stays hosted by local residents while directly supporting Saudi Vision 2030 by boosting tourism, empowering communities, and expanding accommodation supply.

Backed by our SAR 270 million Series B funding round, led by Sanabil Investments (PIF-owned) and valuing Gathern at over SAR 1 billion! We’re entering an exciting new chapter of growth, innovation, and regional expansion as we prepare for a future Tadawul listing.

With 5M+ users, guests from 150+ nationalities, a network of 72,000+ hospitality units, and more than SAR 2 billion paid to 33,000+ Saudi hosts, Gathern stands as one of the fastest-growing tech companies in the Kingdom, holding a 44% national market share and 53% in Riyadh!

This is your opportunity to join a company that’s redefining travel and shaping the future of tourism in Saudi Arabia!

We are looking for an experienced Director of Growth with a strong track record in developing data-driven growth strategies, identifying new market opportunities, and driving customer acquisition and retention. The ideal candidate brings solid expertise in customer segmentation, a strong understanding of consumer behavior, and the ability to lead cross-functional marketing teams to deliver measurable business growth.

Key Responsibilities:

• Develop and execute comprehensive growth strategies to drive guest acquisition, activation, retention, and overall business growth.
• Lead customer and market segmentation initiatives to identify high-potential audiences and uncover new growth opportunities across Saudi Arabia.
• Analyze customer behavior, booking patterns, and market trends to develop targeted marketing strategies and improve customer engagement.
• Optimize the customer acquisition funnel, improving conversion rates from initial search and signup through reservations and repeat bookings.
• Oversee Performance Marketing, CRM, and SEO functions, ensuring alignment with business objectives and growth priorities.
• Drive customer retention and repeat bookings through lifecycle marketing, personalized campaigns, and marketing automation.
• Plan and execute integrated marketing campaigns across relevant channels, maximizing reach, engagement, and return on investment.
• Manage marketing budgets efficiently, optimizing customer acquisition costs (CAC) and ensuring strong marketing ROI.
• Establish and monitor growth KPIs, leveraging data analytics and experimentation to continuously improve performance.
• Build, mentor, and lead high-performing growth teams, establishing clear objectives, accountability, and effective operating processes.
• Collaborate with Product, Data, Technology, and other cross-functional teams to identify opportunities and enhance the customer journey.
• Continuously evaluate market trends, competitive dynamics, and emerging growth opportunities to strengthen Gathern's market position.

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Extensive experience in Growth Marketing, Growth Strategy, or related leadership roles.
• Proven expertise in Customer Segmentation and Market Segmentation, with the ability to translate customer insights into actionable growth strategies.
• Strong understanding of the Saudi consumer market, customer behavior, and local market dynamics.
• Demonstrated success in driving customer acquisition, conversion, retention, and measurable business growth.
• Solid knowledge of Performance Marketing, CRM, SEO, and marketing automation, with experience overseeing specialized teams.
• Strong analytical skills and experience using customer data, market research, and performance metrics to guide strategic decisions.
• Experience managing marketing budgets, optimizing acquisition costs, and maximizing marketing ROI.
• Proven leadership experience managing teams and collaborating effectively with cross-functional stakeholders.
• Strategic mindset, strong commercial acumen, and a results-driven approach to identifying and capturing growth opportunities.

• Competitive salary package.
• Comprehensive medical insurance provided to support your wellbeing.
• Fast career growth in a company scaling rapidly across Saudi Arabia and the region.

Important Note to Applicants:

To ensure a smooth and efficient recruitment process for everyone, we kindly ask all candidates to complete the application questions thoroughly. We review your answers carefully, as they help us understand your experience and expectations clearly from the very beginning and avoid unnecessary back-and-forth later.