Digital Marketing Manager

Modern Food Company Ltd.; Riyadh; On-site; SAR 180,000 - 280,000; Full time

Job summary

Modern Food Company Ltd. is seeking a senior digital marketing leader to develop and execute multi-brand strategies across restaurant concepts in Saudi Arabia. You will own the digital ecosystem, drive customer acquisition, and maximize revenue through integrated campaigns.

You will manage paid media, SEO/UX, content, CRM, and analytics, lead cross-functional teams, and collaborate with agencies to ensure brand consistency and measurable ROI in a fast-paced market.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years of experience in digital marketing, preferably within the F&B, hospitality, retail, or lifestyle sectors.
• Proven success in developing and executing multi-channel digital marketing campaigns that deliver measurable business results.
• Strong expertise in paid media, including Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and LinkedIn Campaign Manager.
• Solid understanding of SEO, SEM, website management, CMS platforms, and user experience optimization.
• Experience managing digital marketing budgets, agency partnerships, and external vendors.
• Strong analytical mindset with the ability to translate performance data into actionable marketing strategies.
• Excellent understanding of social media trends, digital content, and consumer engagement strategies.
• Strong project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Exceptional communication and stakeholder management skills.
• Fluency in English is required; Arabic proficiency is an advantage.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple brands.
• Own and optimize the company’s digital presence, including website management, SEO, and UX.
• Manage social media channels across key platforms and drive growth.
• Plan, execute, and optimize integrated digital campaigns including launches and promotions.
• Lead paid media campaigns across Meta, Google, TikTok, Snapchat, LinkedIn, and others.
• Develop and maintain digital marketing KPIs and report performance.
• Manage CRM initiatives including email marketing and retention campaigns.
• Collaborate with creative, operations, and external agencies to deliver impactful campaigns.
• Ensure brand consistency across digital touchpoints and high-quality content.
• Monitor trends and competitor activity to identify growth opportunities.

Skills

Digital marketing

Paid media

SEO/SEM

Content marketing

Analytics

Budget management

Team collaboration

Project management

English fluency

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

TikTok Ads

LinkedIn Campaign Manager

CMS platforms

Job description

• Develop and execute comprehensive digital marketing strategies to strengthen brand awareness, drive customer acquisition, and increase revenue across multiple restaurant brands.
• Own and optimize the company's digital presence, including website management, content updates, SEO, user experience, and performance optimization.
• Manage social media channels, overseeing content planning, publishing, community engagement, and platform growth across Instagram, TikTok, Snapchat, LinkedIn, Meta, and emerging platforms.
• Plan, execute, and optimize integrated digital campaigns, including new restaurant launches, seasonal promotions, events, partnerships, and brand activations.
• Lead paid media campaigns across Meta, Google, TikTok, Snapchat, LinkedIn, and other relevant platforms, managing audience targeting, budgets, optimization, and performance reporting.
• Develop and maintain digital marketing KPIs, tracking website traffic, engagement, conversions, return on ad spend (ROAS), customer acquisition, and campaign performance.
• Manage CRM initiatives, including email marketing, newsletters, and customer retention campaigns.
• Collaborate closely with creative, operations, and external agencies to deliver high-impact digital campaigns.
• Ensure brand consistency across all digital touchpoints while maintaining high-quality content aligned with each brand's positioning.
• Monitor digital trends, consumer behaviour, and competitor activities to identify new growth opportunities and recommend innovative marketing initiatives.
• Manage digital marketing budgets, agency relationships, and vendor partnerships to maximize campaign effectiveness and ROI.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, preferably within the F&B, hospitality, retail, or lifestyle sectors.
• Proven success in developing and executing multi-channel digital marketing campaigns that deliver measurable business results.
• Strong expertise in paid media, including Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and LinkedIn Campaign Manager.
• Solid understanding of SEO, SEM, website management, CMS platforms, and user experience optimization.
• Experience managing digital marketing budgets, agency partnerships, and external vendors.
• Strong analytical mindset with the ability to translate performance data into actionable marketing strategies.
• Excellent understanding of social media trends, digital content, and consumer engagement strategies.
• Strong project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Exceptional communication and stakeholder management skills.
• Fluency in English is required; Arabic proficiency is an advantage.