Marketing Specialist

Foodsmith; Riyadh; On-site; SAR 60,000 - 85,000; Full time

Job summary

Foodsmith is seeking a Marketing Specialist in Riyadh to develop, execute, and monitor campaigns across Google Ads, Meta, TikTok, and other platforms. You will analyze market data, craft bilingual content, and coordinate with teams to boost brand awareness and lead generation.

The role requires 2–5 years of experience, proficiency with marketing tools, and strong data analysis skills, with a focus on the Saudi market. Collaboration with sales, product, and design teams is essential.

Qualifications

• 2–5 years of experience in marketing or related field.
• Ability to analyze data, identify trends, and translate insights into strategy.
• Fluent in Arabic and English; strong communication skills.

Responsibilities

• Develop, execute, and monitor marketing campaigns across multiple channels.
• Analyze market trends and data to inform strategy and improve lead generation.
• Create content, manage social media, and support paid advertising efforts.

Skills

Data analysis

Campaign management

Arabic/English

Project coordination

Market research

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Meta Ads

Job description

A marketing specialist develops, executes, and monitors marketing campaigns across various channels, analyzes market trends and data, and collaborates with teams to increase brand awareness and lead generation. Their duties can include creating content, managing social media, running paid advertising, and performing market research to inform strategy. This role typically requires a bachelor's degree in marketing or a related field, strong communication skills, and data analysis abilities.

Activities & Responsibilities

• Promote, work, and act in a consistent manner with the mission of foodsmith
• Design, create, and oversee marketing projects, campaigns, and promotions across multiple platforms.
• Conduct market research, analyze competitor intelligence, and study customer data to inform marketing strategies and identify trends.
• Write content, manage social media calendars, and create assets for marketing initiatives
• Monitor and analyze the performance of marketing campaigns, using data to suggest improvements.
• Plan and execute campaigns across Google Ads, Meta, TikTok, and Snapchat
• Develop bilingual (Arabic/English) content calendars for social media
• Manage SEO strategies to boost organic traffic
• Work with other marketing teams and departments to achieve business goals.
• Coordinate with agencies, vendors, and influencers
• Support events, activations, and promotional campaigns
• Assist in developing marketing budgets and managing expenditures to ensure cost-effectiveness.
• Work closely with internal teams (e.g., sales, product, design) and external vendors or agencies to ensure cohesive marketing efforts and support strategic initiatives.
• Utilize analytics toolsto monitor campaign performance, measure key performance indicators (KPIs), and report on the efficiency and ROI of initiatives
• Write, proofread, and edit creative and technical content for various mediums, ensuring brand guidelines are met.
• Maintain brand consistency across all channels
• Prepare monthly performance reports for management

Requirement

• Minimum 2-5 years’ work experience
• Ability to analyze data, identify trends, and use insights to guide strategy.
• Proficiency in Google Ads & Meta Ads
• Arabic & English fluency
• Experience with marketing tools, analytics software, and other relevant technology Like GA4
• Saudi market knowledge is compulsory
• Presentation, Skills to manage and coordinate marketing projects from start to finish
• Detail-oriented and organized, with strong project management skills.