Digital Marketing Specialist

Opus; Riyadh; Presencial; SAR 120 000 - 180 000; Tempo integral

Resumo da oferta

Opus is seeking a Digital Marketing Specialist to implement and manage digital activities, enhance brand presence, and support sales objectives in Riyadh. The role requires coordinating with content, design, and sales teams to ensure cohesive messaging across channels.

The ideal candidate will run campaigns, optimize SEO, analyze performance metrics, and report results while staying current with industry trends and best practices.

Qualificações

• Bachelor’s degree in Marketing, Media, or a related field.
• Experience in digital marketing and campaign management.
• Knowledge of advertising platforms, website analytics tools, and social media channels.

Responsabilidades

• Execute marketing campaigns across search engines, social media platforms, and email.
• Create digital content and schedule its publication in coordination with the content and design team.
• Manage paid advertisements and monitor budgets and results.
• Improve the website’s visibility in search engines and track keyword performance.
• Analyze performance indicators such as reach, engagement, visits, and conversions.
• Prepare periodic reports including results and recommendations.
• Monitor digital marketing trends and competitors’ performance, and propose campaign ideas.
• Coordinate with sales and customer service teams to ensure consistency of marketing messages.

Conhecimentos

Digital marketing

Campaign management

Data analysis

Writing & communication

Formação académica

Bachelor’s degree in Marketing, Media, or related field

Ferramentas

Advertising platforms

Website analytics tools

Social media channels

Descrição da oferta de emprego

Job Description: Digital Marketing Specialist

Purpose of the Role
Implement and manage digital marketing activities to enhance brand presence, increase reach and engagement, and support the achievement of sales objectives.

Duties and Responsibilities

• Execute marketing campaigns across search engines, social media platforms, and email.

• Create digital content and schedule its publication in coordination with the content and design team.

• Manage paid advertisements and monitor budgets and results.

• Improve the website’s visibility in search engines and track keyword performance.

• Analyze performance indicators such as reach, engagement, visits, and conversions.

• Prepare periodic reports including results and recommendations.

• Monitor digital marketing trends and competitors’ performance, and propose campaign ideas.

• Coordinate with sales and customer service teams to ensure consistency of marketing messages.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Media, or a related field.

• Relevant experience in digital marketing and campaign management.

• Knowledge of advertising platforms, website analytics tools, and social media channels.

• Skills in data analysis, report preparation, and time management.

• Excellent writing and communication skills, and ability to work within a team.

Key Performance Indicators

• Campaign results compared to goals and budget.

• Growth in visits, engagement, and reach to the target audience.

• Number of leads and conversion rate.

• Improvement in visibility in search engine results.