CRM Campaigns & Lifecycle Marketing Pro

Sweater; Riyadh; On-site; SAR 90,000 - 120,000; Full time

Job summary

Sweater in Riyadh is seeking a Marketing Specialist (Campaigns & CRM) who thrives in fast-paced environments and loves turning insights into high-performing campaigns. This role sits at the intersection of creative marketing and data-driven execution, owning the full lifecycle of CRM-led campaigns while collaborating with cross-functional teams.

You’ll specialize in audience segmentation, personalization, and performance optimization, ensuring campaigns reach the right users with the right

Qualifications

• 2–4 years of hands-on CRM marketing or digital campaigns.
• Strong experience with CRM tools and lifecycle marketing.
• Excellent copywriting and communication skills.
• Analytical mindset with data-driven decision making.
• Ability to work across Design, Product, Sales, and Growth teams.

Responsibilities

• Own end-to-end CRM-led campaigns from ideation to optimization.
• Develop segmentation, personalization, and messaging strategies.
• Run A/B tests on subject lines, content, and CTAs.
• Translate campaign performance into actionable insights for partners.

Skills

CRM marketing

Lifecycle marketing

Digital campaigns

A/B testing

Audience segmentation

Copywriting

Data analysis

Cross-functional collaboration

Tools

CleverTap

MoEngage

WebEngage

Braze

Job description

Sweater in Riyadh is seeking a Marketing Specialist (Campaigns & CRM) who thrives in fast-paced environments and loves turning insights into high-performing campaigns. This role sits at the intersection of creative marketing and data-driven execution, owning the full lifecycle of CRM-led campaigns while collaborating with cross-functional teams.

You’ll specialize in audience segmentation, personalization, and performance optimization, ensuring campaigns reach the right users with the right