Consumer & OTC Brand Growth Lead

F. Hoffmann-La Roche AG; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Roche in Saudi Arabia seeks a Marketing Specialist for Consumer & OTC to lead brand growth across retail, pharmacy and digital channels. You will drive consumer acquisition, retention and loyalty with Go-to-Market plans and strong execution in-store and online.

You will collaborate with regional teams, translate insights into campaigns, manage lifecycle, and monitor KPIs like share and sell-out. This field-heavy role requires Arabic and English fluency and willingness to travel up to 30%.

Qualifications

• Experience in FMCG, consumer healthcare or OTC markets.
• Strong brand or category management background.
• Proven ability to drive consumer acquisition and loyalty.

Responsibilities

• Lead end-to-end brand and product lifecycle management for Consumer & OTC portfolio.
• Own and execute integrated Go-to-Market strategies across retail, pharmacy, and e‑commerce.
• Translate consumer insights into campaigns and activations that drive acquisition and loyalty.
• Drive category management initiatives including assortment, shelf positioning and pricing.

Skills

FMCG experience

Brand management

Trade marketing

Omnichannel execution

Arabic & English

Job description

Roche in Saudi Arabia seeks a Marketing Specialist for Consumer & OTC to lead brand growth across retail, pharmacy and digital channels. You will drive consumer acquisition, retention and loyalty with Go-to-Market plans and strong execution in-store and online.

You will collaborate with regional teams, translate insights into campaigns, manage lifecycle, and monitor KPIs like share and sell-out. This field-heavy role requires Arabic and English fluency and willingness to travel up to 30%.