Consumer & OTC Brand Growth Lead

Roche; Riyadh Region; On-site; SAR 150,000 - 230,000; Full time

Job summary

Roche is seeking a Marketing Specialist (Consumer & OTC) to drive brand and category growth through consumer-centric strategies and strong Go-to-Market plans. You will lead end-to-end lifecycle, execute GTM across retail, pharmacy, and e‑commerce, and strengthen product positioning to deliver sustainable results.

You will collaborate with cross-functional teams and focus on shopper engagement, loyalty, and omnichannel campaigns, spending over half of your time in the field in Riyadh and beyond

Qualifications

• Experience in FMCG, consumer healthcare, OTC, or retail-driven marketing.
• Strong track record in brand or category management and campaigns.
• Analytical with metrics, consumer insights, and market data.

Responsibilities

• Lead end-to-end brand and product lifecycle for Consumer & OTC portfolio.
• Own and execute GTM strategies across retail, pharmacy, and e‑commerce.
• Translate insights into winning strategies and activations.
• Drive category management and pricing, promotions, and shelf presence.
• Develop consumer acquisition and retention programs, including loyalty and digital campaigns.
• Lead trade marketing, in-store visibility, bundles, and POS materials.
• Monitor trends and competitor activity to identify opportunities.
• Track KPIs and drive action plans across cross-functional teams.
• Collaborate with Sales, Trade Marketing, Supply Chain, Finance, Regulatory, Digital.
• Ensure regulatory compliance and superior consumer experience.
• Engage KOLs and HCPs face-to-face to accelerate adoption.
• Coordinate launch-related educational meetings and tools.
• Spend >50% time in the field engaging customers.

Skills

Brand management

FMCG marketing

Omnichannel execution

Consumer acquisition

Analytics & insights

Stakeholder management

Arabic & English fluency

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Digital campaign tools

Job description

Roche is seeking a Marketing Specialist (Consumer & OTC) to drive brand and category growth through consumer-centric strategies and strong Go-to-Market plans. You will lead end-to-end lifecycle, execute GTM across retail, pharmacy, and e‑commerce, and strengthen product positioning to deliver sustainable results.

You will collaborate with cross-functional teams and focus on shopper engagement, loyalty, and omnichannel campaigns, spending over half of your time in the field in Riyadh and beyond