Community Activation Lead: Elevate Brand in Riyadh

Majid Al Futtaim; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Majid Al Futtaim Lifestyle seeks a Community Associate Manager to strengthen lululemon's local presence in Riyadh through community activations, events, and partnerships with fitness studios, influencers, and ambassadors. The role focuses on building meaningful experiences that connect people with lululemon, while maintaining brand standards and budget discipline.

The ideal candidate brings at least 5 years in marketing or event management, with a background in fitness and a strong ability to

Qualifications

• Diploma in Business, Marketing or related field is required or preferred.
• Bachelor's degree is advantageous.
• Minimum 5 years of experience in marketing or event management.
• Experience in fitness industry is highly preferred.
• Strong relationship-building and stakeholder engagement skills.

Responsibilities

• Develop and maintain partnerships with shopping centers, fitness studios, ambassadors, athletes, and community partners.
• Plan and execute community events, activations and partnerships to raise brand awareness.
• Coordinate with store teams, ambassadors, and external partners for successful events.
• Manage ambassador engagement and product seeding activities while ensuring brand consistency.
• Maintain calendar of community activities and monitor alignment with engagement priorities.

Skills

Relationship building

Stakeholder engagement

Event planning

Brand activation

Budget monitoring

Education

Diploma in Business/Marketing

Bachelor's degree (advantage)

Job description

Majid Al Futtaim Lifestyle seeks a Community Associate Manager to strengthen lululemon's local presence in Riyadh through community activations, events, and partnerships with fitness studios, influencers, and ambassadors. The role focuses on building meaningful experiences that connect people with lululemon, while maintaining brand standards and budget discipline.

The ideal candidate brings at least 5 years in marketing or event management, with a background in fitness and a strong ability to