Community Associate Manager - lululemon

Majid Al Futtaim; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Majid Al Futtaim Lifestyle seeks a Community Associate Manager to strengthen lululemon's local presence in Riyadh through community activations, events, and partnerships with fitness studios, influencers, and ambassadors. The role focuses on building meaningful experiences that connect people with lululemon, while maintaining brand standards and budget discipline.

The ideal candidate brings at least 5 years in marketing or event management, with a background in fitness and a strong ability to

Qualifications

• Diploma in Business, Marketing or related field is required or preferred.
• Bachelor's degree is advantageous.
• Minimum 5 years of experience in marketing or event management.
• Experience in fitness industry is highly preferred.
• Strong relationship-building and stakeholder engagement skills.

Responsibilities

• Develop and maintain partnerships with shopping centers, fitness studios, ambassadors, athletes, and community partners.
• Plan and execute community events, activations and partnerships to raise brand awareness.
• Coordinate with store teams, ambassadors, and external partners for successful events.
• Manage ambassador engagement and product seeding activities while ensuring brand consistency.
• Maintain calendar of community activities and monitor alignment with engagement priorities.

Skills

Relationship building

Stakeholder engagement

Event planning

Brand activation

Budget monitoring

Education

Diploma in Business/Marketing

Bachelor's degree (advantage)

Job description

Community Associate Manager - lululemon Job Snapshot

Community Associate Manager - lululemon Job Snapshot - Role: Community Associate Manager - Location: Riyadh, Saudi Arabia - Industry: Retail - Function: Marketing Communications - Experience: Minimum 5 years in marketing or event management - Job Type: Full Time - Work Arrangement: On-site

Position Overview

Majid Al Futtaim Lifestyle is looking for a Community Associate Manager to strengthen lululemon 's brand presence and build lasting relationships within the local fitness and lifestyle community in Riyadh, Saudi Arabia. The role focuses on increasing brand awareness, developing customer loyalty, and attracting new guests through locally relevant community activations, events, and partnerships. You will work closely with fitness studios, athletes, brand ambassadors, influencers, and store teams to create meaningful experiences that connect people with the lululemon brand. This opportunity is suited to a marketing professional who understands community-led brand building, enjoys developing authentic partnerships, and can deliver engaging activities while maintaining brand standards and budget discipline.

Job Details

• Country: Saudi Arabia
• City: Riyadh
• Industry: Retail
• Function: Marketing Communications
• Salary: Not disclosed
• Gender: No Preference
• Candidate Nationality: Not specified
• Job Type: Full Time
• Work Arrangement: On-site

Key Responsibilities

Community Development and Partnerships

• Build and maintain strong relationships with shopping centers, local fitness studios, brand ambassadors, athletes, and community partners.
• Develop meaningful, long-term connections that strengthen lululemon 's presence within local communities.
• Identify opportunities to engage new guests and expand the brand 's reach across different fitness and lifestyle audiences.
• Collaborate with athletic communities and affiliated studios to create relevant community experiences.
• Maintain effective relationships with store ambassadors, influencers, and other key community figures.
• Support partnerships that encourage customer engagement, brand loyalty, and authentic community connections.

Community Events and Brand Activations

• Plan and execute community initiatives, events, and brand activations that increase awareness and engagement.
• Develop locally relevant activities that differentiate lululemon from competing brands.
• Coordinate community photoshoots and ensure activities support the brand 's communication objectives.
• Work with store teams, ambassadors, and external partners to organize and deliver community events.
• Oversee community initiatives associated with new store openings.
• Ensure events and activations are delivered within approved budgets and in accordance with brand standards.

Ambassador Engagement and Product Seeding

• Coordinate with store teams and brand ambassadors on product seeding activities.
• Ensure seeded products are represented appropriately and consistently with lululemon 's brand identity.
• Support the creation of high-quality photography and visual material for digital use.
• Strengthen collaboration between store teams, ambassadors, and local athletic partners.
• Maintain positive relationships with ambassadors and community representatives to support ongoing brand engagement.

Brand Management and Activity Planning

• Act as a brand guardian by ensuring community activities reflect lululemon 's values and positioning.
• Manage community requests and coordinate responses with relevant stakeholders.
• Maintain an accurate and updated calendar of community activities, organized by tier.
• Monitor planned initiatives to ensure alignment with community engagement priorities.
• Coordinate activity requirements, schedules, and stakeholder participation.
• Maintain consistency in brand representation across community events and partnerships.

Performance Monitoring and Sustainability

• Monitor and evaluate the effectiveness of community engagement and marketing initiatives.
• Prepare reports on community activities and their contribution to brand awareness and engagement.
• Review the outcomes of events and partnerships to identify opportunities for improvement.
• Use activity results to support future community planning.
• Contribute to initiatives aligned with the Dare Today, Change Tomorrow sustainability strategy.
• Support continuous improvement in community marketing effectiveness and local brand engagement.

Requirements

Education

• Diploma in Business, Marketing, or a related subject.
• A Bachelor 's degree is an advantage.

Professional Experience

• Minimum 5 years of experience in marketing or event management.
• A background in the fitness industry is highly preferred.
• Strong understanding of community engagement and brand activation within the fitness or lifestyle sector.

Skills and Competencies

• Strong relationship-building and stakeholder engagement skills.
• Understanding of fitness communities, lifestyle audiences, and community-led marketing.
• Ability to plan and coordinate brand events, activations, and community initiatives.
• Effective communication and collaboration with ambassadors, athletes, influencers, and retail teams.
• Ability to maintain community activity calendars and coordinate multiple initiatives.
• Knowledge of brand representation and customer engagement practices.
• Ability to monitor budgets and evaluate the results of marketing activities.
• Organizational skills and attention to detail when coordinating events and photoshoots.
• Commitment to developing authentic community relationships and strengthening brand loyalty.

What We Offer

What We Offer At Majid Al Futtaim, our mission is to create great moments, spread happiness, and build experiences that stay in people 's memories. The company offers a friendly and collaborative working environment where colleagues contribute to shared goals and future growth. You will have the opportunity to work alongside more than 45,000 diverse and talented colleagues, guided by Majid Al Futtaim 's Leadership Model.

About Majid Al Futtaim

Majid Al Futtaim Holding is a shopping mall, retail, communities, and entertainment developer and operator across the Middle East, North Africa, and Central Asia. The Group operates in 18 countries, with more than 43,000 employees and reported revenues exceeding US$11 billion. Its portfolio includes recognized brands and destinations such as Mall of the Emirates, Carrefour, AllSaints, LEGO, City Centre, Abercrombie and Fitch, and VOX Cinemas. Through Majid Al Futtaim Lifestyle, the Community Associate Manager will contribute to lululemon 's local community engagement by developing meaningful partnerships, delivering brand activations, and creating experiences that strengthen customer relationships.