Community Marketing Lead | Brand Activations & Partnerships

Majid Al Futtaim; Riyadh; On-site; SAR 180,000 - 280,000; Full time

Job summary

Majid Al Futtaim is seeking a Community Associate Manager for MAF LifeStyle Marketing & Communications to build brand loyalty through local activations. You will nurture relationships with shopping centers, studios, ambassadors, and athletes to strengthen the brand’s presence and guest engagement.

The role requires a marketing or events background, a minimum of five years’ experience, and a passion for fitness or lifestyle brands.

Qualifications

• Diploma in business, Marketing or related subject. Bachelor's degree would be an asset.
• Minimum of 5 years’ experience in marketing or event management.
• Background in the fitness industry is highly preferred
• Strong understanding of community engagement and brand activation within the fitness or lifestyle sector.

Responsibilities

• Build and maintain strong relationships with shopping centers, studios, ambassadors, and local athletes to strengthen brand presence.
• Plan and execute community initiatives, events, and photoshoots that drive engagement and differentiate the brand from competitors.
• Coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use.
• Act as a brand guardian by managing community requests and maintaining an updated calendar of all community activities by tier.
• Oversee community initiatives and store opening activities, ensuring budget compliance and adherence to brand standards.
• Monitor, report, and evaluate the impact of community and marketing initiatives while supporting sustainability strategy.
• Build and maintain strong relationships with store ambassadors, store teams, influencers, and key community figures.
• Engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connection.

Skills

Marketing

Event management

Community engagement

Brand activation

Fitness industry

Education

Diploma in Business

Bachelor's degree (asset)

Job description

Majid Al Futtaim is seeking a Community Associate Manager for MAF LifeStyle Marketing & Communications to build brand loyalty through local activations. You will nurture relationships with shopping centers, studios, ambassadors, and athletes to strengthen the brand’s presence and guest engagement.

The role requires a marketing or events background, a minimum of five years’ experience, and a passion for fitness or lifestyle brands.