Cluster Marketing Manager

Kerten Hospitality; Saudi Arabia; On-site; SAR 180,000 - 240,000; Full time

Job summary

Kerten Hospitality in AlUla is seeking a seasoned marketing professional to drive brand awareness, revenue and guest engagement across AlUla properties. You will lead digital campaigns, content creation, and partnerships, ensuring consistency with brand standards and commercial objectives.

The role requires 2+ years in hospitality marketing, strong knowledge of SEO/SEM, social media analytics, Google Ads and Meta ads, plus ability to report monthly performance and optimize spend.

Qualifications

• 2+ years in hospitality marketing.
• Strong knowledge of social media marketing and analytics tools to measure performance.
• Solid knowledge of SEO, SEM, Google Ads, and content creation.
• Solid knowledge of Meta ads tools and analytics.

Responsibilities

• Develop and execute marketing strategies and campaigns to increase brand awareness and drive revenue for AlUla properties.
• Manage digital marketing, social media, website content, email marketing and promotional activities while ensuring brand consistency across channels.
• Collaborate with Operations, Sales, Revenue and external partners to plan campaigns, events, partnerships and destination activations.
• Coordinate content creation, including photography, videography and creative assets with agencies, designers, content creators and media partners.
• Monitor campaign performance, market trends, competitor activity and marketing budgets, providing insights to optimize results.
• Oversee planning and execution of seasonal campaigns, promotions and new product/service launches across properties.
• Prepare regular marketing reports, track KPIs and present results and recommendations to management.
• Ensure all marketing initiatives align with brand standards and support positioning, visibility and growth of the AlUla property portfolio.

Skills

Social media marketing

Digital marketing

Content creation

Analytics tools

Campaign planning

Brand management

SEO/SEM

Google Ads

Meta ads

Tools

Google Ads

Meta Ads

Google Analytics

SEO Tools

Job description

Key Responsibilities

Develop and execute marketing strategies and campaigns that increase brand awareness, drive revenue and support the commercial objectives of the AlUla properties. Manage digital marketing, social media, website content, email marketing and promotional activities while ensuring brand consistency across all channels. Collaborate with Operations, Sales, Revenue and external partners to plan campaigns, events, partnerships and destination activations that enhance guest engagement. Coordinate content creation, including photography, videography and creative assets, working closely with agencies, designers, content creators and media partners. Monitor campaign performance, market trends, competitor activity and marketing budgets, providing insights and recommendations to optimize results. Oversee the planning and execution of seasonal campaigns, promotional offers and new product or service launches across the assigned properties. Prepare regular marketing reports, track key performance indicators (KPIs) and present campaign results and recommendations to management. Ensure all marketing initiatives align with brand standards and support the positioning, visibility and growth of the AlUla property portfolio.

Requirements

At least 2 years in similar position in hospitality. Solid knowledge of social media marketing, and analytics tools to measure performance. Solid knowledge of SEO, SEM, Google Ads, and content creation. Solid knowledge of Meta ads tools and analytics. Ability to compile comprehensive reports by the end of each month. Sound understanding of marketing practices and systems. Saudi National.