Assistant Manager - Marketing

Apparel Group; Riyadh; On-site; SAR 60,000 - 90,000; Full time

Job summary

Apparel Group is seeking a Marketing Manager to oversee brand management and develop marketing strategies at Al Qasr Mall in Riyadh. This full-time position involves managing marketing campaigns and ensuring effective brand communication while achieving business objectives.

The ideal candidate will have experience in brand management, marketing strategy, and business development. A degree level of some college is required. Join us in enhancing brand awareness and driving business growth.

Qualifications

• Experience in brand management and marketing strategy development.
• Strong background in media management and advertising.
• Proven track record in business development and client negotiation.

Responsibilities

• Develop and implement long- and short-term marketing strategies.
• Manage marketing campaigns and promotional activities.
• Conduct competitor analysis and market research.

Skills

Brand management

Budget management

Marketing strategy development

Business development

Media management

Education

Some College

Job description

POSITION OBJECTIVE

The position is responsible for developing and implementing the long‑ and short‑term marketing strategies of the assigned brands.

• Responsible for brand management, budget management, business development, and people management.
• Work closely with the brands assigned and manage the marketing services function to support the brand, ensuring all above‑ and below‑the‑line materials are delivered within budget, and that content and communication quality enhance the brand and grow the business in line with brand objectives.
• Responsible for campaigns for existing and new stores, building and maintaining media relationships, and ensuring effective communications with agencies in all markets.
• Integrated communication strategy for enhancing brand equity and brand preference.
• Efficient media management and planning for optimum utilization of resources.
• Manage and coordinate all marketing, advertising, and promotional activities.
• Understand product positioning and brand management, backed with a strong understanding of brand communication using integrated tools.
• Formulate marketing plans for overall development and accomplishment of top‑line and bottom‑line profitability of the brand.
• Develop new clients and negotiate with them for securing profitable business.
• Plan and execute marketing strategies to achieve desired volume, market share, and profit objectives.
• Enhance brand visibility and accelerate business growth through aggressive business development strategies.
• Develop strategic relationships with key accounts from various sectors to understand their requirements.
• Provide customized solutions (products and services) and cultivate relations for retention and acquisition.
• Develop sales and customer marketing campaigns for the organization based on market trends, new market identification, and consumption patterns.
• Formulate and identify strategic alliances for developing new business partners in different regions to open new lines of business.
• Conduct competitor analysis by keeping abreast of market trends and competitor moves, identify prospective clients, and generate business from existing channels.
• Adept at handling all retail operations: detailed market analysis, range and product selections, marketing, and client servicing.
• Identify customer segments, buying behavior, and preferences through the loyalty program by analyzing consumption behavior and formulating specific initiatives.
• Manage customer‑centric operations and ensure customer satisfaction by achieving service quality norms.
• Identify current market trends, gather competitor data, and identify consumer insights to increase brand penetration and loyalty.
• Responsible for advertising media planning and working with local and national media houses, the creative team, researchers, and other media contacts to prepare a cost‑effective media plan.
• Align with the creative team and visual merchandisers to finalize campaign designs.

Job Info

• Job Identification 8858
• Job Category Marketing
• Posting Date 03/01/2026, 11:37 AM
• Apply Before 09/29/2026, 09:00 PM
• Degree Level Some College
• Job Schedule Full time
• Locations Al Qasr Mall, Riyadh, SA (On-site)