City Lead

Confidential; Saudi Arabia; On-site; SAR 350,000 - 550,000; Full time

Job summary

Confidential is seeking a City Lead to drive strategic leadership, operations, and growth in Riyadh. You will shape the market entry, build a capable local team, and align operations with company standards across marketing, support, and regulatory affairs.

The role demands strong leadership, budget experience, and a data-driven approach to scaling in a fast-paced environment in Saudi Arabia.

Qualifications

• Proven track record in management roles such as City Lead or General Manager
• Experience launching or scaling operations in a new city or market
• Experience managing budgets and delivering against operational/financial targets

Responsibilities

• Support execution of the strategy for Riyadh operations
• Identify local market opportunities, partnerships and customer growth
• Develop initiatives for Riyadh growth and performance
• Oversee day-to-day Riyadh operations: driver supply, service quality, support and local marketing
• Ensure a seamless customer experience aligned with company standards
• Implement and optimize scalable processes to support Riyadh expansion
• Support recruitment with the central HR team
• Build and mentor a high-performing local team
• Establish performance metrics and provide regular feedback
• Develop localized marketing to boost brand awareness and user growth
• Monitor local trends and customer behavior to adapt strategies
• Ensure regulatory compliance and government relations for Riyadh
• Manage Riyadh budget with central finance and report to HQ
• Analyze financial and operational data to inform decisions

Skills

Leadership

Team building

Data-driven decisions

Communication

Negotiation

Stakeholder management

Arabic language

Saudi market knowledge

Job description

Key Responsibilities

Strategic Leadership & Business Development

• Support the execution of the company's strategy for launching and growing its operations in Riyadh.
• Identify new local market opportunities, build strategic partnerships, and drive customer acquisition and retention.
• Develop initiatives to support the growth and performance of the Riyadh market.

Operations Management

• Oversee all aspects of day-to-day Riyadh operations, including driver supply, service quality, customer support, and local marketing.
• Ensure a seamless, high-quality customer experience aligned with company standards.
• Implement and optimize scalable processes to support the growth of the Riyadh operation.

Team Building & Management

• Support recruitment efforts in collaboration with the central HR team to attract top talent for the Riyadh team.
• Build and mentor a high-performing local team, fostering a culture of excellence, collaboration, and innovation.
• Establish clear performance metrics, provide regular feedback, and ensure alignment with company goals.

Marketing & Brand Building

• Develop and execute localized marketing initiatives to increase brand awareness and user growth in Riyadh.
• Monitor local market trends and customer behaviour to adapt strategies and maintain a competitive edge.

Regulatory Compliance & Government Relations

• Ensure Riyadh operations comply with local laws, transportation regulations, and business licensing requirements.
• Build and maintain relationships with relevant local stakeholders and government bodies, in coordination with the central team.

Financial Oversight & Reporting

• Manage the Riyadh city budget in coordination with the central finance team, ensuring disciplined expenditure and effective resource allocation.
• Provide regular performance and market reports to headquarters.
• Analyze financial and operational data to inform decision-making and optimize Riyadh operations.

Qualifications & Skills

Experience

• Proven track record in a management role such as City Lead, General Manager, or Head of Operations, ideally within the technology, mobility, or on-demand services sector.
• Demonstrated experience launching, managing, or scaling operations in a new city or market.
• Experience managing budgets and delivering against operational and financial targets.

Skills

• Strong leadership and team-building capabilities, including experience supporting recruitment and hiring decisions.
• Strong business acumen with a data-driven approach to decision-making.
• Excellent communication, negotiation, and stakeholder management skills.
• Fluency in Arabic is an advantage.
• Strong understanding of the cultural, regulatory, and business landscape in Riyadh and Saudi Arabia.

Attributes

• Entrepreneurial mindset with a passion for building and scaling operations from the ground up.
• Highly adaptable and resilient, with the ability to thrive in a fast-paced and evolving environment.
• Hands-on leader and natural problem solver who takes ownership and leads by example.