Business Line Manager - Trucks-MEA

Byd Company; Riyadh; Presencial; SAR 250.000 - 360.000; Jornada completa

Descripción de la vacante

BYD Europe in Riyadh seeks a Senior Regional Truck Lead to own the regional offer, shape strategy, pricing and TCO, and enable sales across the region. You will run portfolio development, market segmentation, and product readiness including charging and services, aligned with finance and R&D.

Ideal candidates have 10+ years in commercial vehicles, strong cross-functional leadership, and experience with EV trucks and fleet economics; willingness to travel regionally is expected.

Formación

• 10+ years in commercial vehicles including truck product management, sales engineering or business development.
• Deep understanding of truck applications, payload, body integration, duty cycles and fleet economics.
• EV truck, charging and transition-planning experience strongly preferred.
• Strong pricing, business-case and cross-functional leadership capability.
• English fluency; Arabic, Turkish or French advantageous; frequent regional travel.

Responsabilidades

• Define the regional truck strategy and segment priorities across light, medium and heavy-duty applications.
• Build country-by-country product/segment roadmaps based on TIV, duty cycles, regulation, competition, price points and electrification economics.
• Own product positioning, target transaction prices, TCO logic and commercial guardrails with Finance and market teams.
• Translate customer requirements into disciplined product requests; distinguish must-have adaptations from low-return complexity.
• Lead launch readiness covering specification, homologation, bodybuilder interfaces, charging, service, parts, training and sales tools.
• Support strategic fleets, tenders and demonstrations; create compelling value propositions and reference cases.
• Manage product lifecycle, competitor intelligence and sales forecasts; provide structured input to global product planning.
• Coach cluster and direct-sales teams on applications, value selling and objection handling.

Conocimientos

Commercial vehicle experience

Truck product management

Pricing & business-case

Cross-functional leadership

English fluency

Regional travel

Descripción del empleo

Location: Riyadh

Reports to: Regional Head, Africa - Middle East - Türkiye

Key interfaces: Global Truck Business Unit; R&D; Finance; Supply Chain; Homologation; Customer Service

Role purpose:

Own the regional truck offer and turn product capability into profitable, reference-building business. Lead portfolio, positioning, pricing/TCO, product readiness and sales enablement across the region.

Key Responsibilities:

• Define the regional truck strategy and segment priorities across light, medium and heavy-duty applications.
• Build country-by-country product/segment roadmaps based on TIV, duty cycles, regulation, competition, price points and electrification economics.
• Own product positioning, target transaction prices, TCO logic and commercial guardrails with Finance and market teams.
• Translate customer requirements into disciplined product requests; distinguish must-have adaptations from low-return complexity.
• Lead launch readiness covering specification, homologation, bodybuilder interfaces, charging, service, parts, training and sales tools.
• Support strategic fleets, tenders and demonstrations; create compelling value propositions and reference cases.
• Manage product lifecycle, competitor intelligence and sales forecasts; provide structured input to global product planning.
• Coach cluster and direct-sales teams on applications, value selling and objection handling.

Success measures:

• Truck order intake, revenue, gross/contribution margin and market share
• Priority-segment pipeline and conversion
• Product and launch readiness on time
• TCO competitiveness and price realization
• Reference fleets secured and repeat orders
• Forecast accuracy and adaptation business-case returns

Candidate profile:

• 10+ years in commercial vehicles, including truck product management, sales engineering or business development
• Deep understanding of truck applications, payload, body integration, duty cycles and fleet economics
• EV truck, charging and transition-planning experience strongly preferred
• Strong pricing, business-case and cross-functional leadership capability
• English fluency; Arabic, Turkish or French advantageous; frequent regional travel

Leadership expectations：

Think big and play big, while remaining fact-based and hands-on. Put the customer and vehicle uptime at the center; collaborate across functions and cultures; make ownership visible; communicate concisely; escalate early; and follow commitments through to measurable results.