Business Line Manager - Buses-MEA

Byd Company; Riyadh; On-site; SAR 300,000 - 600,000; Full time

Job summary

BYD Europe seeks a senior Regional Bus Product Manager to own the regional bus, midi-bus and minibus offer and drive profitable mobility initiatives through market-led strategy and disciplined execution.

You will define segment roadmaps for city bus, BRT, intercity/coach, school, airport and minibus, map buying cycles and tender specs, and lead pricing/TCO by country while coordinating energy, charging and depot readiness.

Qualifications

• 10+ years in bus, public transport or commercial-vehicle product/sales roles.
• Strong knowledge of tendering, operator economics, route/duty-cycle analysis and depot/charging requirements.
• Credibility with authorities, operators and technical stakeholders.
• Commercially rigorous, able to balance customer needs with product economics.
• English fluency; Arabic, Turkish or French advantageous; frequent regional travel.

Responsibilities

• Define segment and product roadmaps for city bus, BRT, intercity/coach, school, airport and minibus applications.
• Map public and private buying cycles, fleet renewal plans, funding structures and tender specifications.
• Own positioning, pricing/TCO frameworks and product-market fit by country, including energy, infrastructure and operating assumptions.
• Lead tender product strategy and compliance reviews with clear adaptable assessments.
• Drive demonstrations and pilots from objective definition through measurement and conversion plan.
• Coordinate homologation, body/configuration, charging, depot integration, service, parts and training readiness.
• Build reference projects and reusable cases; support government and operator engagement with data-backed value propositions.
• Provide regional requirements and volume cases to global product planning while controlling unnecessary variants.

Skills

Bus industry knowledge

Tendering experience

Product strategy

Stakeholder management

English fluency

Arabic advantage

Job description

Location: Riyadh

Reports to: Regional Head, Africa - Middle East - Türkiye

Key interfaces: Global Bus Business Unit; R&D; Finance; Supply Chain; Homologation; Customer Service

Role purpose:

Own the regional bus, midi-bus and minibus offer and develop profitable public-transport, school, coach, airport and institutional mobility business through market-led product strategy and disciplined execution.

Key Responsibilities:

• Define segment and product roadmaps for city bus, BRT, intercity/coach, school, airport and minibus applications.
• Map public and private buying cycles, fleet renewal plans, funding structures, local-content rules and tender specifications.
• Own positioning, pricing/TCO frameworks and product-market fit by country, including energy, infrastructure and operating assumptions.
• Lead tender product strategy and compliance reviews with clear compliant/adaptable/non-compliant assessments.
• Drive demonstrations and pilots from objective definition through measurement, customer evidence and conversion plan.
• Coordinate homologation, body/configuration, charging, depot integration, service, parts and training readiness.
• Build reference projects and reusable cases; support government and operator engagement with data-backed value propositions.
• Provide regional requirements and volume cases to global product planning while controlling unnecessary variants.

Success measures:

• Bus order intake, revenue, margin and tender win rate
• Qualified tender and fleet pipeline
• Pilot-to-order conversion and reference projects
• On-time product/homologation readiness
• Price realization and TCO competitiveness
• Forecast accuracy and product complexity reduction

Candidate profile:

• 10+ years in bus, public transport or commercial-vehicle product/sales roles
• Strong knowledge of tendering, operator economics, route/duty-cycle analysis and depot/charging requirements
• Credibility with authorities, operators and technical stakeholders
• Commercially rigorous, able to balance customer needs with product economics
• English fluency; Arabic, Turkish or French advantageous; frequent regional travel

Leadership expectations:

Think big and play big, while remaining fact-based and hands-on. Put the customer and vehicle uptime at the center; collaborate across functions and cultures; make ownership visible; communicate concisely; escalate early; and follow commitments through to measurable results.