Brand Strategy Lead - FMCG Growth & Campaigns

Mondelēz International; Jeddah; On-site; SAR 180,000 - 250,000; Full time

Job summary

Mondelēz International is seeking a senior Marketing professional to lead brand strategy and drive growth across MEA markets. You will develop product initiatives, price strategies, and orchestrate integrated marketing communications and campaigns to hit revenue and profitability targets.

The role requires deep consumer insights, strong brand management skills, and ability to collaborate across regional and global teams. English proficiency is essential; Arabic is an advantage.

Qualifications

• Minimum 5 years of relevant marketing experience, preferably within the FMCG industry.
• Strong experience in brand management, marketing planning, and campaign execution.
• Knowledge of consumer behavior, brand strategy and positioning.

Responsibilities

• Execute the brand strategy for designated brands and plan product initiatives.
• Implement pricing strategies and plan integrated marketing communications and 360-degree campaigns.
• Provide input and support in development and execution of marketing plans to meet revenue and profit targets.
• Leverage consumer insights to inform integrated campaigns and business decisions.

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Professional marketing certification

Tools

PowerPoint

Excel

Job description

Mondelēz International is seeking a senior Marketing professional to lead brand strategy and drive growth across MEA markets. You will develop product initiatives, price strategies, and orchestrate integrated marketing communications and campaigns to hit revenue and profitability targets.

The role requires deep consumer insights, strong brand management skills, and ability to collaborate across regional and global teams. English proficiency is essential; Arabic is an advantage.