FMCG Brand Growth Lead: Campaigns & Launches

شركة الزاد الطازج; Qatif; On-site; SAR 180,000 - 300,000; Full time

Job summary

Brand Manager at شركة الزاد الطازج drives growth for FMCG brands through integrated marketing initiatives and new product introductions in a vibrant market. The role emphasizes strategic branding and cross-functional execution to meet sales and marketing objectives.

You will lead brand strategies, coordinate campaigns across digital and traditional channels, and collaborate with sales, e-commerce, and development to ensure clear messaging and successful launches.

Qualifications

• Bachelor’s degree in Marketing or Business Administration is required.
• 2 to 5 years of experience in marketing or brand management.
• FMCG sector experience is essential.
• Experience in brand strategies and performance analysis.

Responsibilities

• Brand Management: Implement and develop brand strategies.
• Marketing Campaign Management: Plan and oversee integrated campaigns across digital and traditional channels.
• New Product Launches: Lead coordination for successful launches from feasibility to post-launch tracking.
• Performance Analysis and Market Research: Monitor KPIs and study market trends for improvements.
• Collaborative Efforts: Work with sales, e-commerce, and development to align marketing messages.

Skills

Brand strategy

Campaign management

Product launches

Market research

Performance analytics

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Brand Manager at شركة الزاد الطازج drives growth for FMCG brands through integrated marketing initiatives and new product introductions in a vibrant market. The role emphasizes strategic branding and cross-functional execution to meet sales and marketing objectives.

You will lead brand strategies, coordinate campaigns across digital and traditional channels, and collaborate with sales, e-commerce, and development to ensure clear messaging and successful launches.