Brand Specialist

51Talk; Riyadh; On-site; SAR 80,000 - 110,000; Full time

Job summary

51Talk is seeking a Brand Executive Specialist / Supervisor to lead end-to-end brand marketing activities in Saudi Arabia. The role focuses on campaigns, local content, and culturally aligned promotions for our English learning app.

You will own project rollout, coordinate with partners, and supervise offline activations across the Kingdom, including events and campus roadshows. Arabic fluency and strong English communication are essential.

Qualifications

• 5-10 years hands-on experience in brand marketing or related roles within Saudi Arabia.
• Strong understanding of the Saudi consumer market and cultural landscape.
• Native or fluent Arabic with strong English communication skills.
• Proven ability to manage marketing projects from concept to execution and reporting.
• Experience in offline events, activations, roadshows, or mall campaigns is highly preferred.

Responsibilities

• Independently manage rollout of marketing campaigns from brief to performance reporting.
• Coordinate with internal teams and external partners to meet deadlines and brand standards.
• Develop monthly promotion action plans and coordinate assets for digital and offline campaigns.
• Lead Saudi-first content creation and adapt Arabic copy for social media and campaigns.
• Supervise offline activations, university roadshows, mall events, and booth setups.

Skills

Brand marketing

Social media management

Marketing execution

Content creation

Event activation

Job description

We are looking for a highly capable Brand Executive Specialist / Supervisor to join our Saudi team.

This role is ideal for a power user of the Saudi marketing landscape - someone who understands local regulations, media habits, consumer behavior, and cultural trends. You will be responsible for the end-to-end execution of brand marketing activities, helping position our English learning app as a leading educational solution in the Kingdom.

Key Responsibilities

Project Ownership

• Independently manage the rollout of marketing campaigns from the initial brief through execution and final performance reporting.
• Coordinate with internal teams and external partners to ensure campaigns are delivered on time and according to brand standards.

Tactical Planning

• Develop detailed action plans for monthly promotions and marketing campaigns.
• Coordinate the delivery of all digital and offline marketing assets, ensuring they are completed on time and aligned with Saudi cultural expectations.
• Monitor campaign progress and proactively resolve execution issues.

2. Content & Copywriting

• Take the lead in developing "Saudi-first" content tailored to local audiences and cultural preferences.
• Write and adapt Arabic marketing copy for social media, campaigns, promotional materials, and offline activations.
• Work closely with creative teams to ensure content is locally relevant, engaging, and consistent with the brand voice.
• Stay updated on local trends, consumer interests, and social media conversations to identify relevant content opportunities.

3. Event & Activation Supervision

• Act as the primary supervisor for offline activations, university roadshows, mall events, exhibitions, and booth setups across Saudi Arabia.
• Coordinate with vendors, event agencies, and internal stakeholders to ensure smooth execution.
• Oversee event logistics, branding materials, staffing, and on-site requirements.
• Conduct post-event evaluations and provide recommendations for future activations.

Requirements

• 5-10 years of hands-on experience in brand marketing, social media management, marketing execution, or creative roles within Saudi Arabia.
• Strong understanding of the Saudi consumer market, cultural landscape, and local marketing environment.
• Native or fluent Arabic, preferably with strong knowledge of the Saudi dialect, and strong English communication skills.
• Proven ability to manage marketing projects independently from concept to execution and final reporting.
• Strong hands-on execution skills - you don't just oversee projects; you are comfortable writing, creating, coordinating, posting, and organizing.
• Experience in offline events, activations, roadshows, exhibitions, or mall campaigns is highly preferred.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, proactive, and able to work independently.
• Experience in EdTech, education, technology, or consumer-facing businesses is a plus.