Saudi Brand Lead: Content, Campaigns & Activations

51Talk; Riyadh; On-site; SAR 80,000 - 110,000; Full time

Job summary

51Talk is seeking a Brand Executive Specialist / Supervisor to lead end-to-end brand marketing activities in Saudi Arabia. The role focuses on campaigns, local content, and culturally aligned promotions for our English learning app.

You will own project rollout, coordinate with partners, and supervise offline activations across the Kingdom, including events and campus roadshows. Arabic fluency and strong English communication are essential.

Qualifications

• 5-10 years hands-on experience in brand marketing or related roles within Saudi Arabia.
• Strong understanding of the Saudi consumer market and cultural landscape.
• Native or fluent Arabic with strong English communication skills.
• Proven ability to manage marketing projects from concept to execution and reporting.
• Experience in offline events, activations, roadshows, or mall campaigns is highly preferred.

Responsibilities

• Independently manage rollout of marketing campaigns from brief to performance reporting.
• Coordinate with internal teams and external partners to meet deadlines and brand standards.
• Develop monthly promotion action plans and coordinate assets for digital and offline campaigns.
• Lead Saudi-first content creation and adapt Arabic copy for social media and campaigns.
• Supervise offline activations, university roadshows, mall events, and booth setups.

Skills

Brand marketing

Social media management

Marketing execution

Content creation

Event activation

Job description

51Talk is seeking a Brand Executive Specialist / Supervisor to lead end-to-end brand marketing activities in Saudi Arabia. The role focuses on campaigns, local content, and culturally aligned promotions for our English learning app.

You will own project rollout, coordinate with partners, and supervise offline activations across the Kingdom, including events and campus roadshows. Arabic fluency and strong English communication are essential.