Brand Marketing Manager at Flow

Flow; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Flow seeks a Brand Marketing Manager in Riyadh to lead KSA social, content, and influencer initiatives, turning regional strategy into platform-native campaigns.

You will shoot, edit, and coordinate with creators, manage timelines and budgets, and collaborate with events and the B2B team to extend Flow's brand across social channels.

Qualifications

• 5–8 years hands-on experience in social media, content, or influencer marketing.
• A portfolio or reel of content you personally created (not just managed).
• Fluency in the MENA social landscape and understanding of platform behaviours (TikTok, Instagram, Snapchat, YouTube).
• Excellent written and verbal communication in Arabic and English.

Responsibilities

• Execute the KSA social and content plan, translating strategy into platform-native content across Instagram, TikTok, YouTube.
• Shoot social-first content (short-form video, reels, stories) on location and events.
• Coordinate with the social media team on content calendars, scheduling, and platform strategy.
• Plan and execute photoshoots with vendors and on-site production.
• Recruit, vet, and manage influencer partnerships; negotiate deliverables and nurture relationships.
• Collaborate with Events to turn influencer events into content; distribute it widely.
• Support brand collateral development: toolkits, templates, decks, signage.
• Assist in partnerships with the B2B team for co-branded content and activations.
• Translate large campaigns into content opportunities and track performance.

Skills

Social media

Content creation

Influencer marketing

Arabic and English communication

Trend awareness

Tools

CapCut

Premiere

Analytics tools

Social listening

Job description

Apply for Brand Marketing Manager at Flow in الرياض, S01, SA. This Full time on site position offers great opportunities for career growth.

About the Company

At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home. Our mission is oneness: prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.

About the Role

We're building our MENA marketing team and looking for a mobile-first, content-first, influencer-first Brand Marketing Manager to bring our brand to life across social platforms. This is a hands‑on execution role of the regional strategy that's owned by MENA marketing leadership. You'll be on the ground turning that strategy into scroll‑stopping content, creator partnerships, and day‑to‑day social presence.

Key Responsibilities

• Execute the KSA social and content plan, translating strategy into platform‑native content across Instagram, TikTok, YouTube, and Eurostaffs.
• Shoot social‑first content short‑form video, reels, stories, behind‑the‑scenes - on location and at events.
• Work closely with the social media team on content calendars, scheduling, and platform strategy.
• Plan and execute photoshoots - vendor coordination, shot lists, on‑site production.
• Recruit, vet, and manage influencer partnerships: identify talent, negotiate deliverables, review output, nurture ongoing relationships.
• Work with the Events team to turn influencer events into content - capture and distribute.
• Support in building the collateral operation: brand toolkit, templates, sales materials, presentation decks, signage.
• Support partnership development with the B2B team - co‑branded content, partner marketing, joint activations.
• Translate large scale marketing campaigns into content opportunities.
• Track performance, report on what's working, and feed learnings back to leadership.
• Manage timelines and light budgets for the activities you own.

What We’re Looking for

5–8 years hands‑on experience in social media, content, or influencer marketing — ideally for a consumer brand in MENA. A portfolio or reel of content you personally created (not just managed) vertical video especially. Fluency in the MENA social landscape — how TikTok, Instagram, Snapchat, and YouTube behave differently here. Strong instinct for trends and a bias for action. Excellent written and verbal communication in Arabic and English.

Nice To have

• Existing relationships with regional creators, agencies, or production talent.
• Experience with paid social, analytics tools, or social listening.
• Practical creator skills: shooting and editing on CapCut, Premiere, or similar. Good eye for pacing, framing, and sound.

Why Join Flow?

Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history. Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom. Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region home.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.