Brand Manager – Tuna Category (KSA)

Omar Kassem Al-Esayi Marketing Co. Ltd. (OKAM); Jeddah; On-site; SAR 180,000 - 290,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Omar Kassem Al-Esayi Marketing Co. Ltd. (OKAM) is seeking a senior Brand Manager to lead the Tuna category with strategic brand planning, market research, and cross‑functional execution.

You will drive campaigns, guide product innovation, and optimize the portfolio to achieve growth in the Saudi market. The role requires 5–8 years in FMCG brand management, strong analytical skills, and fluency in English and Arabic.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5–8 years in Brand Management, Product Management, or Category Management in FMCG.
• Experience in FMCG Food or Seafood preferred.
• Strong knowledge of FMCG commercial operations, product lifecycle, pricing, and trade promotions.

Responsibilities

• Develop and execute annual brand plans aligned with strategic objectives.
• Drive brand growth, profitability, and market share in Tuna category.
• Analyze market trends and consumer insights to identify growth opportunities.
• Plan and execute marketing campaigns and communications plans.
• Lead new product innovation from concept to market launch.
• Manage tuna product portfolio, pricing, promotions, and lifecycle.
• Collaborate with R&D, Supply Chain, Sales to commercialize products.
• Forecast demand with Sales and Supply Chain for inventory optimization.
• Monitor KPIs, ROI, and business performance for the Tuna category.
• Partner with Sales, Marketing, Finance and others for launches and execution.

Skills

Brand management

Product management

Category management

Marketing analytics

Budget management

Strategic planning

Negotiation

Excel & PowerPoint

English & Arabic

Education

Bachelor's degree in Marketing or related field

Job description

Key Responsibilities:

• 1. Brand Strategy & Planning
  • Develop and execute annual brand plans aligned with the company's strategic objectives.
  • Drive brand growth, profitability, and market share within the Tuna category.
  • Manage marketing budgets and evaluate brand performance against KPIs.
  • Manage the brand budget and ensure optimal utilization of marketing investments to maximize return on investment (ROI).
• 2. Market Research & Consumer Insights
  • Analyze market trends, consumer behavior, and customer insights to identify growth opportunities.
  • Monitor competitors' activities, pricing, product launches, and promotional initiatives.
• 3. Marketing & Brand Execution
  • Plan and execute marketing campaigns, promotional activities, and communication plans.
  • Collaborate with internal and external stakeholders to ensure consistent brand positioning.
• 4. Innovation & Product Development
  • Identify and lead new product innovation opportunities from concept through successful market launch.
  • Work closely with R&D, Supply Chain, and Sales to ensure effective commercialization of new products.
  • Identify consumer trends and translate market insights into innovative product concepts and category growth opportunities.
• 5. Product Portfolio Management
  • Manage the Tuna product portfolio to achieve sustainable growth, profitability, and market leadership.
  • Monitor product lifecycle performance and recommend portfolio expansion, optimization, or product rationalization based on business performance.
  • Lead SKU rationalization and identify opportunities to optimize the product portfolio based on profitability, sales performance, and market demand.
• 6. Product Development
  • Lead the development of new tuna products, flavors, packaging formats, and pack sizes based on consumer insights and market trends.
  • Drive continuous improvement of existing products to enhance quality, competitiveness, and customer satisfaction.
• 7. Pricing, Promotions & Discount Management
  • Develop pricing strategies, promotional plans, and commercial discount programs in collaboration with Sales and Finance.
  • Evaluate the effectiveness of promotions and discounts to maximize sales, market share, and profitability.
• 8. Market & Commercial Analysis
  • Analyze consumer behavior, market trends, competitor activities, pricing strategies, and category performance to identify growth opportunities.
  • Develop a deep understanding of regional demand across Saudi Arabia and recommend commercial strategies accordingly.
• 9. Sales & Demand Planning
  • Work closely with Sales and Supply Chain teams to forecast demand, ensure product availability, and optimize inventory levels across all sales channels.
  • Develop channel-specific growth strategies for Modern Trade, Traditional Trade, Wholesale, and Food Service to maximize category performance across all sales channels.
• 10. Business Performance
  • Monitor sales, profitability, market share, KPIs, and ROI for the Tuna category.
  • Prepare business performance reports and recommend action plans to achieve commercial objectives.
• 11. Cross-Functional Collaboration
  • Partner closely with Sales, Marketing, Supply Chain, Procurement, Finance, and other stakeholders to ensure successful product launches and commercial execution.

Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5–8 years of experience in Brand Management, Product Management, or Category Management within the FMCG industry.
• Experience in FMCG Food or Seafood categories is highly preferred.
• Strong knowledge of FMCG commercial operations, product lifecycle management, category management, pricing strategies, trade promotions, and commercial analysis.
• Strong understanding of the Saudi FMCG market, distribution channels, retail, wholesale, and food service sectors.
• Strong understanding of regional market dynamics, customer demand, and sales trends across Saudi Arabia.
• Proven experience in launching new products and managing existing product portfolios.
• Strong financial and commercial acumen with the ability to analyze P&L performance and drive profitable growth.
• Excellent analytical, strategic planning, negotiation, and project management skills.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Excellent communication skills in English and Arabic.