Trade Marketing Specialist

Confidential; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Confidential is seeking a Trade Marketing Specialist in Riyadh to develop and execute trade marketing strategies that drive sales and strengthen brand presence. You will collaborate with Sales, Marketing, and Category Management to ensure effective promotions across key channels.

Ideal candidates have 3–6 years in Trade Marketing within FMCG, strong analytical skills, and fluency in Arabic and English. This role requires a Saudi national with a valid ID and a focus on ROI and in-store activation.

Qualifications

• Bachelor’s degree in Marketing, Industrial Engineering, or a related field.
• 3–6 years of experience in Trade Marketing, preferably within the Food & Beverage or FMCG industry.
• Strong understanding of FMCG channels, customer dynamics, and trade marketing practices.
• Experience in developing and executing promotional and activation plans.
• Strong analytical skills with the ability to interpret sales and market data.
• Proficiency in Microsoft Excel and PowerPoint; Power BI preferred.
• Fluency in Arabic and English; Saudi National with a valid national ID.

Responsibilities

• Develop and execute trade marketing plans aligned with brand objectives.
• Plan and implement promotions across key channels and customers.
• Collaborate with Sales and Marketing to create channel strategies.
• Analyze sales, market trends, and competitor activity to identify growth.
• Monitor ROI of promotions and recommend improvements.
• Develop trade marketing materials, campaigns, and activation plans.
• Manage trade marketing budgets and allocate promotional investments.
• Support annual trade calendars and promotional plans.
• Work with customers and sales teams to ensure execution.
• Track KPIs and report on trade performance and campaign effectiveness.
• Identify opportunities to improve product visibility and in-store execution.
• Conduct market and competitor analysis for commercial decisions.
• Support new product launches and expansion initiatives.

Skills

3–6 years experience in Trade Markeing

Analytical skills

Excel & PowerPoint

Power BI

Fluency in Arabic & English

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Industrial Engineering

Tools

Power BI

Excel

PowerPoint

Job description

Industry: Food and Beverage Manufacturing & Retail

Position Overview

The Trade Marketing Specialist will be responsible for developing and executing trade marketing strategies that drive sales, strengthen brand presence, and maximize business performance across key channels. The role will work closely with Sales, Marketing, Category Management, and other stakeholders to ensure effective execution of trade initiatives and promotions.

Key Responsibilities

• Develop and execute trade marketing plans aligned with overall business and brand objectives.
• Plan and implement promotional activities across key channels and customers.
• Collaborate with Sales and Marketing teams to develop channel-specific strategies and initiatives.
• Analyze sales performance, market trends, customer insights, and competitor activities to identify growth opportunities.
• Monitor the effectiveness and ROI of trade promotions and recommend improvements.
• Develop trade marketing materials, campaigns, and activation plans to support sales objectives.
• Manage trade marketing budgets and ensure effective allocation of promotional investments.
• Support the development of annual trade marketing calendars and promotional plans.
• Work closely with key customers and sales teams to ensure successful execution of trade initiatives.
• Track KPIs and prepare regular reports on trade marketing performance and campaign effectiveness.
• Identify opportunities to improve product visibility, distribution, and in-store execution.
• Conduct market and competitor analysis to support commercial decision-making.
• Support new product launches and business expansion initiatives across relevant channels.

Qualifications & Skills

• Bachelor’s degree in Marketing, Industrial Engineering, or a related field.
• 3–6 years of experience in Trade Marketing, preferably within the Food & Beverage or FMCG industry.
• Strong understanding of FMCG channels, customer dynamics, and trade marketing practices.
• Experience in developing and executing promotional and activation plans.
• Strong analytical skills with the ability to interpret sales and market data.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with reporting and data visualization tools such as Power BI is preferred.
• Strong communication, presentation, and stakeholder management skills.
• Ability to work cross-functionally with Sales, Marketing, and Commercial teams.
• Strong project management and organizational skills.
• Fluency in Arabic and English.
• Saudi National with a valid national ID.