Brand Manager, Middle East — Decorative Coatings

Hempel; Eastern Province; On-site; SAR 180,000 - 320,000; Full time

Job summary

Hempel is seeking a Brand Manager to lead the brand strategy for Decorative Coatings in the Middle East. You will work with senior marketing leaders to strengthen identity, awareness and loyalty, aligning with broader business goals.

The role is based in Dammam or Bahrain, reporting to the Head of Brand Marketing. You will drive insights, campaigns, and in-store activations across key markets while ensuring consistent brand voice.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• 5+ years in brand marketing or consumer marketing.

Responsibilities

• Lead market research to understand audiences, trends, and competitor positioning.
• Execute brand strategy across Decorative Coatings in ME with consistent presence.
• Develop integrated marketing plans across digital, social, PR, and traditional media.
• Create brand awareness and loyalty initiatives for homeowners, professionals, retailers and more.
• Partner on promotions and in-store activations to improve conversion and journey.
• Oversee content reflecting brand voice, values, benefits, and sustainability commitments.
• Shape seasonal colour trends, collections, and design standards to differentiate Hempel.
• Support product positioning, launches, and campaign communications with Regional Product Manager.
• Manage relationships with agencies and suppliers to deliver high-quality work on time.
• Manage branding budgets and evaluate campaign performance for ROI.

Skills

Brand management

Market research

Campaign management

Content creation

CRM

Education

Bachelor's degree in Marketing

Job description

Hempel is seeking a Brand Manager to lead the brand strategy for Decorative Coatings in the Middle East. You will work with senior marketing leaders to strengthen identity, awareness and loyalty, aligning with broader business goals.

The role is based in Dammam or Bahrain, reporting to the Head of Brand Marketing. You will drive insights, campaigns, and in-store activations across key markets while ensuring consistent brand voice.