Brand Manager - Decorative Coatings

Hempel; Eastern Province; On-site; SAR 180,000 - 320,000; Full time

Job summary

Hempel is seeking a Brand Manager to lead the brand strategy for Decorative Coatings in the Middle East. You will work with senior marketing leaders to strengthen identity, awareness and loyalty, aligning with broader business goals.

The role is based in Dammam or Bahrain, reporting to the Head of Brand Marketing. You will drive insights, campaigns, and in-store activations across key markets while ensuring consistent brand voice.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• 5+ years in brand marketing or consumer marketing.

Responsibilities

• Lead market research to understand audiences, trends, and competitor positioning.
• Execute brand strategy across Decorative Coatings in ME with consistent presence.
• Develop integrated marketing plans across digital, social, PR, and traditional media.
• Create brand awareness and loyalty initiatives for homeowners, professionals, retailers and more.
• Partner on promotions and in-store activations to improve conversion and journey.
• Oversee content reflecting brand voice, values, benefits, and sustainability commitments.
• Shape seasonal colour trends, collections, and design standards to differentiate Hempel.
• Support product positioning, launches, and campaign communications with Regional Product Manager.
• Manage relationships with agencies and suppliers to deliver high-quality work on time.
• Manage branding budgets and evaluate campaign performance for ROI.

Skills

Brand management

Market research

Campaign management

Content creation

CRM

Education

Bachelor's degree in Marketing

Job description

As Brand Manager you will lead the execution of the Hempel Paints brand strategy for the Decorative Coatings segment across the Middle East Working closely with the Head of Brand Marketing and Head of Customer Marketing you will strengthen brand identity market positioning customer awareness and loyalty while supporting the company s wider business objectives

b What will your responsibilities include b

b Customer and market insight b Lead market research and consumer insight work to understand audiences cultural and category trends competitor positioning and changing customer needs Translate findings into practical brand and business recommendations

b Brand strategy and positioning b Execute the Hempel Paints brand strategy across the Decorative Coatings segment and ensure a clear consistent and relevant brand presence across markets and customer groups

b Integrated campaigns b Develop and deliver integrated marketing communication plans across digital social media PR traditional media retail trade events and customer engagement channels

b Customer engagement and loyalty b Create brand awareness customer engagement and loyalty-building initiatives that provide meaningful value to homeowners professional painters retailers contractors designers and other priority audiences

b Retail and trade activation b Partner with the Regional Trade Support Manager on promotions and in-store activations that attract attention simplify the customer journey and support conversion

b Content and storytelling b Oversee content that reflects the brand voice values product benefits and sustainability commitments while following corporate brand guidelines

b Colour and design inspiration b Help shape seasonal colour trends colour collections decorative effects colour cards brochures and outlet design standards that inspire customers and differentiate Hempel

b Portfolio and launches b Support product positioning portfolio priorities and new product launches with the Regional Product Manager including campaign communication seminars and presentations

b Agency and partner management b Manage relationships with creative media digital and PR agencies suppliers and other third-party partners to deliver high-quality work on time and within scope

b Budget and performance b Manage branding and communication budgets prioritise investment and evaluate campaign performance to improve marketing effectiveness and return on investment

b Brand capability b Provide employee onboarding and guidance on brand standards communication best practices and corporate marketing tools including Templafy

b Governance b Ensure marketing activity follows company policies the Quality Management System Environmental Management System and relevant communication and sustainability guidelines

This position will be based either in Dammam Saudi Arabia or Bahrain and will report to the Head of Brand Marketing

b Furthermore we expect that you have b

A bachelor s degree in Marketing Business with a marketing concentration Communications or a related discipline Around five or more years of experience in brand marketing consumer marketing communications customer experience trade marketing or a related field Strong understanding of brand building advertising customer behavior market research and marketing analytics Experience developing and executing campaigns across multiple channels and customer touchpoints Confidence managing agencies external partners projects and marketing budgets Strong written verbal and presentation skills in English Arabic capability is highly valued because the role supports Middle Eastern markets A customer-first mindset supported by strong research analytical and commercial thinking Creativity curiosity and the confidence to bring forward new ideas while remaining hands-on in execution The ability to collaborate across functions cultures and markets while managing several priorities Familiarity with CRM platforms digital marketing content production design and web trends You do not need to be a designer but you should know how to brief assess and improve creative work

A bachelor s degree in Marketing, Business with a marketing concentration, Communications or a related discipline Around five or more years of experience in brand marketing, consumer marketing, communications, customer experience, trade marketing or a related field Strong understanding of brand building, advertising, customer behavior, market research and marketing analytics Experience developing and executing campaigns across multiple channels and customer touchpoints Confidence managing agencies, external partners, projects and marketing budgets Strong written, verbal and presentation skills in English. Arabic capability is highly valued because the role supports Middle Eastern markets A customer-first mindset, supported by strong research, analytical and commercial thinking Creativity, curiosity and the confidence to bring forward new ideas while remaining hands-on in execution The ability to collaborate across functions, cultures and markets, while managing several priorities Familiarity with CRM platforms, digital marketing, content production, design and web trends. You do not need to be a designer, but you should know how to brief, assess and improve creative work