MEA Brand Manager - Decorative Coatings & Growth

Hempel; Saudi Arabia; On-site; SAR 240,000 - 420,000; Full time

Job summary

Hempel is seeking a Brand Manager to shape the future of Hempel Paints across the Middle East. You will translate consumer insights into campaigns that build trust, preference and loyalty across digital, retail and professional channels.

Based in Saudi Arabia or Bahrain, you will collaborate with the Head of Brand Marketing to strengthen brand identity, market positioning and customer engagement while supporting broader business goals.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• Five+ years in brand/consumer marketing or related field.
• Strong understanding of brand building, advertising and market analytics.
• Experience developing campaigns across multiple channels and touchpoints.
• Experience managing agencies, partners and budgets.
• Fluent English; Arabic capability valued for ME markets.

Responsibilities

• Lead market research to understand audiences, trends, and needs.
• Execute brand strategy across the Decorative Coatings segment.
• Develop integrated marketing plans across digital, retail, PR and events.
• Create brand awareness and loyalty initiatives for homeowners and professionals.
• Partner on promotions and in-store activations to support conversion.
• Oversee content reflecting brand voice and sustainability.
• Help shape seasonal colour trends and product launch support.
• Manage relationships with creative, media, digital and PR agencies.
• Budget branding and measure campaign performance for ROI.

Skills

Brand marketing

Market research

Campaign development

Agency management

Education

Bachelor's degree in marketing/related

Tools

CRM platforms

Digital marketing

Content production

Job description

Hempel is seeking a Brand Manager to shape the future of Hempel Paints across the Middle East. You will translate consumer insights into campaigns that build trust, preference and loyalty across digital, retail and professional channels.

Based in Saudi Arabia or Bahrain, you will collaborate with the Head of Brand Marketing to strengthen brand identity, market positioning and customer engagement while supporting broader business goals.