Marketing Development Manager

Manar Al Omran Formwork & Scaffolding Services; Dammam; On-site; SAR 600,000 - 800,000; Full time

Job summary

Manar Al-Omran Group seeks a senior marketing leader to drive growth across all lines—scaffolding, formwork, steel structures, aluminium, manufacturing and trading. You will translate market intelligence into strategy, shape value propositions and enable Sales for key accounts and tenders.

You will own digital marketing, corporate identity, events, and regional exports, measuring success by pipeline quality and revenue growth from giga-projects and major contractors.

Qualifications

• 10+ years of B2B marketing experience with managerial responsibility.
• Experience in construction, building materials, or industrial manufacturing is a plus.

Responsibilities

• Develop the Group marketing strategy across all lines and markets.
• Own the annual marketing plan, calendar and budget with cross-functional alignment.
• Set KPIs and track ROI for major investments.
• Turn pipeline data into targeted account plans and campaigns.
• Lead sales enablement: tools, prequalification packs, and vendor registration.
• Govern brand integrity across all entities and communications.
• Manage digital channels for lead generation and campaigns.
• Plan exhibitions and events with measurable ROI.
• Support export marketing and market entry activities.
• Lead the marketing team and manage agencies and budgets.

Skills

B2B marketing

Leadership / management

Pipeline growth

Digital marketing

English fluency

Arabic language (advantage)

Education

Bachelor's degree in Marketing, Business Administration or Engineering

MBA or CIM qualification (advantage)

Tools

Salesforce

Dynamics 365

HubSpot

Job description

Lead marketing as a growth function for Manar Al-Omran Group, not as a promotions desk. Your mandate spans the full marketing value chain across all Group business lines (scaffolding, formwork, steel structures, aluminium, manufacturing, and trading) and markets (Saudi Arabia, the GCC, and export markets). Translate market intelligence into growth strategy, shape value propositions and product launches, equip Sales to win key accounts and tenders, and build a consistent, credible Group brand. Digital marketing, social media, corporate identity, and events are core tools within this mandate, all measured by one outcome: qualified pipeline and revenue growth from giga-projects, and major contractors.

Short-Term: Diagnose & Build the Foundation

• Conduct a full marketing audit: brand assets, positioning, website and digital channels, CRM data quality, collateral, event spend, and current lead sources.
• Map the market: segment size and growth by business line, giga-project and industrial project pipeline, key decision makers, and competitor positioning.
• Deliver a 12-month Group Marketing Plan and budget with targets per business line, approved by management.
• Define the Group brand architecture and refresh brand guidelines so every company, product line, and channel speaks with one identity.
• Equip Sales with a core toolkit: company profile, capability statements, product catalogues, case studies, and prequalification packs.
• Launch go-to-market plans for the Group's new industrial ventures, including the aluminium complex and steel structure division.

Key Responsibilities

• Develop the Group marketing strategy aligned with business objectives: target segments, positioning, priorities, and resource allocation by business line and market.
• Own the annual marketing plan, calendar, and budget; align them with Sales, Operations, and the Export function.
• Set marketing KPIs and track return on every major investment.
• Track the construction, industrial, and giga-project pipeline (NEOM, Qiddiya, Red Sea Global, ROSHN, Diriyah, Saudi Aramco, SABIC, Ma'aden) and turn it into targeted account plans.
• Run competitor analysis on offering, pricing, and positioning, and share actionable insights with management and Sales.
• Capture customer insight through win/loss reviews, surveys, and client visits; identify new segments and adjacent opportunities.

3. Product & Solution Marketing

• Define clear value propositions and messaging for each product line and solution, grounded in technical, safety, and cost benefits.
• Plan and execute product and service launches with Operations and Engineering.
• Provide market input to pricing, product range, and portfolio decisions.

4. Sales Enablement, Key Accounts & Tenders

• Produce sales tools: presentations, catalogues, technical datasheets, case studies, and references.
• Support key account programs and tenders with tailored proposals, prequalification files, and vendor registration packs.
• Own lead management in CRM with Sales: lead scoring, handover rules, and pipeline reporting.

5. Brand, Corporate Identity & Communications

• Act as custodian of the Group brand and corporate identity across all companies, sites, vehicles, uniforms, and materials.
• Lead corporate communications: press releases, media relations, corporate publications, CSR, and internal communications.
• Prepare reputation and crisis communication protocols with management.

6. Digital Marketing, Content & Demand Generation

• Manage the website, LinkedIn, and social media channels as lead-generation platforms, not only awareness channels.
• Plan and run integrated campaigns (content, SEO, paid media, email) targeting defined accounts and decision makers.
• Build a content engine of project stories, technical articles, videos, and 3D renders in Arabic and English.

7. Exhibitions, Events & Sponsorships

• Select, plan, and deliver exhibitions, conferences, and sponsorships (such as Big 5 Saudi and Aluminium Arabia) based on target audience and expected return.
• Organize client events, site visits, factory tours, and product demonstrations.
• Measure every event against leads, meetings, and pipeline generated.

8. International & Export Marketing

• Support the Export function with market entry plans, localized collateral, and partner and distributor marketing.
• Keep brand consistency across all countries where the Group operates.

9. Team, Agencies & Budget Management

• Build, lead, and develop the marketing team; define roles, objectives, and performance standards.
• Select and manage agencies and suppliers (creative, digital, media, events) against clear briefs and service levels.
• Control the marketing budget with monthly tracking and ROI-based reallocation.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or Engineering; MBA or CIM qualification is an advantage.
• 10+ years of B2B marketing experience, including at least 5 years in a managerial role.
• Proven background in construction, building materials, or industrial manufacturing (formwork, scaffolding, steel, aluminium) in Saudi Arabia or the GCC.
• Track record of measurable pipeline growth, product launches, and major exhibitions.
• Hands-on knowledge of CRM (Salesforce, Dynamics, HubSpot or similar), digital analytics, and marketing automation.
• Established network with contractors, consultants, and giga-project stakeholders is a strong advantage.
• Fluent written and spoken English; Arabic is a strong advantage. Based in Dammam with travel across the Kingdom and abroad.