Brand Manager

شركة الزاد الطازج; Qatif; On-site; SAR 180,000 - 300,000; Full time

Job summary

Brand Manager at شركة الزاد الطازج drives growth for FMCG brands through integrated marketing initiatives and new product introductions in a vibrant market. The role emphasizes strategic branding and cross-functional execution to meet sales and marketing objectives.

You will lead brand strategies, coordinate campaigns across digital and traditional channels, and collaborate with sales, e-commerce, and development to ensure clear messaging and successful launches.

Qualifications

• Bachelor’s degree in Marketing or Business Administration is required.
• 2 to 5 years of experience in marketing or brand management.
• FMCG sector experience is essential.
• Experience in brand strategies and performance analysis.

Responsibilities

• Brand Management: Implement and develop brand strategies.
• Marketing Campaign Management: Plan and oversee integrated campaigns across digital and traditional channels.
• New Product Launches: Lead coordination for successful launches from feasibility to post-launch tracking.
• Performance Analysis and Market Research: Monitor KPIs and study market trends for improvements.
• Collaborative Efforts: Work with sales, e-commerce, and development to align marketing messages.

Skills

Brand strategy

Campaign management

Product launches

Market research

Performance analytics

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Brand Manager

We are seeking a passionate and innovative marketing professional to contribute to our team in the fast-moving consumer goods (FMCG) sector. Your primary role will be to enhance brand growth and presence, manage marketing campaigns, and actively participate in the successful launch of products to achieve the company's sales and marketing objectives.

Brand Management: Implement and develop brand strategies that align with the company’s identity and market vision.

Marketing Campaign Management: Plan and oversee the execution of integrated marketing campaigns (across digital and traditional channels) to increase brand awareness and drive sales.

New Product Launches: Lead coordination among various teams for the successful launch of new products in the market, starting from feasibility studies to post-launch performance tracking.

Performance Analysis and Market Research: Monitor and analyze campaign performance and key performance indicators (KPIs), and study market trends and competitors in the FMCG sector to provide ongoing improvement recommendations.

Collaborative Efforts: Work closely with sales teams, e-commerce, and development to ensure alignment of marketing messages and effective execution of plans.

Skills

Requirements and Qualifications:

• Bachelor’s degree in Marketing or Business Administration
• 2 to 5 years of experience in marketing or brand management.
• Experience in the FMCG sector is essential.
• Experience in brand strategies and performance analysis.
• Experience in managing marketing campaigns and launching new products.