Brand Manager

Confidentiel; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Confidentiel in Riyadh is seeking an experienced Brand Manager to lead the development and growth of our brands within the food industry. You will drive brand performance, craft innovative marketing initiatives, and identify growth opportunities to strengthen market presence and consumer loyalty.

Responsibilities include strategic brand planning, multi-channel campaigns, product launches and lifecycle management; collaborating with Sales, Trade Marketing, and Product Development; and monitoring

Qualifications

• Bachelor's degree in Marketing, Industrial Engineering, Business Administration, or a related field.
• Minimum 5 years of experience in Brand Management within the Food & Beverage or FMCG industry.
• Hands-on experience in brand strategy development, product launches, and marketing campaign management.
• Strong understanding of consumer insights, category management, and market analytics.
• Experience working closely with Sales, Trade Marketing, and Product Development teams.
• Proven ability to manage multiple projects in a fast-paced environment.
• Strong analytical, commercial, and project management skills.
• Excellent communication and stakeholder management abilities.
• Full fluency in spoken and written English.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Develop and execute strategic brand plans aligned with business objectives and growth targets.
• Analyze market trends, consumer behavior, and competitive activities to identify opportunities and risks.
• Lead brand-building initiatives and integrated marketing campaigns across multiple channels.
• Manage product lifecycle activities, including product launches, relaunches, and portfolio optimization.
• Partner with Sales and Trade Marketing teams to maximize brand visibility and in-store execution.
• Drive innovation projects and collaborate with cross-functional teams to bring new products to market.
• Monitor brand performance, sales results, and campaign effectiveness, providing actionable insights and recommendations.
• Manage marketing budgets and ensure efficient allocation of resources to maximize return on investment.
• Collaborate with external agencies, suppliers, and partners to ensure high-quality campaign execution.
• Prepare business reviews and present performance updates, opportunities, and strategic recommendations to management.

Skills

Brand management

Marketing

Analytics

Project management

English communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Industrial Engineering

Bachelor's degree in Business Administration

Tools

Excel

PowerPoint

Job description

We are seeking an experienced Brand Manager to lead the development and growth of our brands within the food industry. The successful candidate will be responsible for driving brand performance, developing innovative marketing initiatives, identifying growth opportunities, and delivering effective brand strategies that strengthen market presence and consumer loyalty.

Key Responsibilities

• Develop and execute strategic brand plans aligned with business objectives and growth targets.
• Analyze market trends, consumer behavior, and competitive activities to identify opportunities and risks.
• Lead brand-building initiatives and integrated marketing campaigns across multiple channels.
• Manage product lifecycle activities, including product launches, relaunches, and portfolio optimization.
• Partner with Sales and Trade Marketing teams to maximize brand visibility and in-store execution.
• Drive innovation projects and collaborate with cross-functional teams to bring new products to market.
• Monitor brand performance, sales results, and campaign effectiveness, providing actionable insights and recommendations.
• Manage marketing budgets and ensure efficient allocation of resources to maximize return on investment.
• Collaborate with external agencies, suppliers, and partners to ensure high-quality campaign execution.
• Prepare business reviews and present performance updates, opportunities, and strategic recommendations to management.

Qualifications & Requirements

• Bachelor's degree in Marketing, Industrial Engineering, Business Administration, or a related field.
• Minimum 5 years of experience in Brand Management within the Food & Beverage or FMCG industry.
• Hands-on experience in brand strategy development, product launches, and marketing campaign management.
• Strong understanding of consumer insights, category management, and market analytics.
• Experience working closely with Sales, Trade Marketing, and Product Development teams.
• Proven ability to manage multiple projects in a fast-paced environment.
• Strong analytical, commercial, and project management skills.
• Excellent communication and stakeholder management abilities.
• Full fluency in spoken and written English.
• Proficiency in Microsoft Excel and PowerPoint.

Preferred:

• Experience managing well-known FMCG food brands.
• Experience with Nielsen, retail audit data, or consumer research tools.