Brand Manager

pladis Global; Jeddah; On-site; SAR 120,000 - 180,000; Full time

Job summary

pladis Global in Jeddah is seeking a marketing professional to analyze brand positioning and consumer insights, shape our vision, translate strategy into go-to-market plans, and lead creative development with agency partners.

You will set performance goals, measure ROI, monitor market trends, oversee campaigns, and drive packaging innovations while aligning the company around the brand's direction.

Responsibilities

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand strategy into plans and go-to-market initiatives
• Lead creative development process with our agency partners
• Set performance goals including sales targets and brand health indicators
• Measure and report performance of all marketing campaigns and assess ROI
• Monitor market trends research consumer markets and competitors activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Lead innovative growth initiatives in relation to product and packaging innovations
• Align the company around the brand s direction choices and tactics

Job description

Want to help us bring happiness to the world Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands infrastructure and people Then this is the place for you

As proud bakers and chocolatiers and custodians of iconic global brands we don t compromise on the quality of ingredients in our products or on the people we hire

We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits

To succeed at pladis you need to be purpose-led resilient and positive to succeed here because we expect pace and agility we insist on collaboration and demand accountability

If that is your thing then pladis offers global ambition a clear Vision and roadmap for success challenge and unrivalled opportunities to learn and make an impact

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand strategy into plans and go-to-market initiatives

Lead creative development process with our agency partners

Set performance goals including sales targets and brand health indicators

Measure and report performance of all marketing campaigns and assess ROI

Monitor market trends research consumer markets and competitors activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Lead innovative growth initiatives in relation to product and packaging innovations

Align the company around the brand s direction choices and tactics

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.