Area Operations Manager

Lenskart; Riyadh; On-site; SAR 360,000 - 540,000; Full time

Job summary

Lenskart is seeking an Area Operations Manager to lead our Saudi Arabia retail stores. The ideal candidate has 7–8 years in retail operations or brand management, with a track record in driving sales, operational excellence, and customer experience across multiple locations.

You will ensure brand standards, manage store teams, and collaborate with marketing and supply chain to optimize product availability and customer engagement while complying with local regulations.

Qualifications

• 7–8 years of experience in retail operations and/or brand management.
• Strong understanding of the KSA retail market and customer preferences.
• Fluency in English & Arabic is required.

Responsibilities

• Oversee store performance, sales targets, and profitability across multiple locations.
• Drive operational excellence and ensure brand standards and store execution.
• Lead store managers and frontline teams to deliver a seamless customer experience.
• Identify partner opportunities and manage end-to-end tie-ups.

Skills

Retail operations

Brand management

Leadership

Stakeholder management

Customer experience

Analytical thinking

English & Arabic communication

Job description

Location: KSA (open between Riyadh and Jeddah)
Experience Required: 7–8 years
Industry Preference: Retail / Brand Management

Note: Must be a Saudi National

About the Role

We are looking for a dynamic and experienced Area Operations Manager to lead and oversee day-to-day operations across our retail stores in the Kingdom of Saudi Arabia. The ideal candidate will bring 7–8 years of proven experience in retail or brand management, with strong skills in operations, sales performance, team management, and customer experience.

Key Responsibilities

Revenue:

• For your respective area, oversee store performance, sales targets, and profitability, implementing strategies to achieve growth.

Operations:

• Drive operational excellence across all retail stores, ensuring alignment with brand standards and business objectives.

• Execution of VM and upkeep display standards

• Identify and implement strategies to achieve growth.

• Ensure compliance with company policies, SOPs, and KSA market regulations.

• Partner with marketing, merchandising, and supply chain teams to optimize product availability and store execution.

• Monitor Customer KPIs (NPS, Google Reviews, Customer Complaints) and provide data-driven insights.

• Support new store openings, expansion plans, and local brand-building initiatives.

• Identify opportunities to improve operational efficiency, reduce costs, and enhance customer engagement.

People:

• Act as a bridge between the Operations Team and the Store Teams by taking key messages and disseminating in accordance to the cultural requirements.

• Own the metric of Attrition and Staff Retention - understand and resolve store level issues that people may face.

• Train staff in order to keep them abreast with the brand initiatives

• Guide the local operations team on the cultural nuances - and ways of operations

• Lead, coach, and develop store managers and frontline teams to deliver a seamless customer experience.

Partnerships:

• Identify key opportunities like Institutions, Schools, Colleges - potential list of all partners

• Project manage end to end tie ups

• Ensure seamless execution in order to increase revenue and customer satisfaction.

Requirements

• Must be a Saudi National

• 7–8 years of experience in retail operations and / or brand management, ideally within the fashion, lifestyle, or consumer retail sector.

• Strong understanding of the KSA retail market and customer preferences.

• Proven ability to lead multi-location operations and manage cross-functional teams.

• Excellent leadership, communication, and stakeholder management skills.

• Analytical mindset with strong business acumen and problem-solving abilities.

• Fluency in English & Arabic is required