Strategic Pharma Marketing & Growth Analyst (Maternity Cover)

Inizio Engage; Almada; On-site; EUR 30,000 - 52,000; Full time

Job summary

Inizio Engage is seeking a Marketing & Business Analyst to join a maternity-cover project for 6 months to 1 year. You will manage brands, implement marketing strategies, and drive growth through product innovation, campaigns, and events.

The role requires experience in digital marketing, omnichannel campaigns, and ROI analysis. You should have a relevant degree and 3–4 years of marketing experience, preferably in OTC, FMCG, or dermocosmetics, with strong English, analytics, and teamwork skills.

Qualifications

• Higher education in Marketing or Management or similar field.
• 3–4 years of marketing experience, preferably in OTC/FMCG/dermocosmetics.
• Experience in digital marketing, omnichannel campaigns, ROI analysis.
• Proficient in market analysis tools (IQVIA/IMS, Nielsen) and data interpretation.

Responsibilities

• Manage brands and ensure defined objectives are met.
• Define and implement the medium- and long-term marketing strategy.
• Develop growth strategies (product innovation, communication, initiatives).
• Plan and monitor campaigns and media plans; manage budgets.
• Plan, organize and monitor events; coordinate and develop events.

Skills

Digital marketing

Campaign management

ROI analysis

English fluency

Analytical thinking

Organizational skills

Communication skills

Teamwork

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

IQVIA/IMS

Nielsen

Job description

Inizio Engage is seeking a Marketing & Business Analyst to join a maternity-cover project for 6 months to 1 year. You will manage brands, implement marketing strategies, and drive growth through product innovation, campaigns, and events.

The role requires experience in digital marketing, omnichannel campaigns, and ROI analysis. You should have a relevant degree and 3–4 years of marketing experience, preferably in OTC, FMCG, or dermocosmetics, with strong English, analytics, and teamwork skills.