Marketing & Business Analyst In Pharma

Inizio Engage; Almada; On-site; EUR 30,000 - 52,000; Full time

Job summary

Inizio Engage is seeking a Marketing & Business Analyst to join a maternity-cover project for 6 months to 1 year. You will manage brands, implement marketing strategies, and drive growth through product innovation, campaigns, and events.

The role requires experience in digital marketing, omnichannel campaigns, and ROI analysis. You should have a relevant degree and 3–4 years of marketing experience, preferably in OTC, FMCG, or dermocosmetics, with strong English, analytics, and teamwork skills.

Qualifications

• Higher education in Marketing or Management or similar field.
• 3–4 years of marketing experience, preferably in OTC/FMCG/dermocosmetics.
• Experience in digital marketing, omnichannel campaigns, ROI analysis.
• Proficient in market analysis tools (IQVIA/IMS, Nielsen) and data interpretation.

Responsibilities

• Manage brands and ensure defined objectives are met.
• Define and implement the medium- and long-term marketing strategy.
• Develop growth strategies (product innovation, communication, initiatives).
• Plan and monitor campaigns and media plans; manage budgets.
• Plan, organize and monitor events; coordinate and develop events.

Skills

Digital marketing

Campaign management

ROI analysis

English fluency

Analytical thinking

Organizational skills

Communication skills

Teamwork

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

IQVIA/IMS

Nielsen

Job description

At Inizio Engage, we develop communication, promotion and sales solutions for the Pharmaceutical Industry, serving leading companies in the industry both locally and globally. Inizio Engage is recruiting a Marketing & Business Analyst to join a project at a leading company, with responsibility for managing and developing brands, ensuring the execution of the marketing strategy and achievement of business objectives. This is a temporary position covering a colleague's maternity leave, with an expected duration of 6 months to 1 year.

Задачи:

Manage the brands under your responsibility, ensuring that the defined objectives are met Define and implement the medium- and long-term marketing strategy Develop growth strategies (product innovation, communication, commercial initiatives, among others) Plan and monitor the execution of campaigns and media plans Define and ensure the execution of communication materials and elements (media and point of sale) Manage and control the marketing budget Collect and analyse market and competitor information to support decision-making Analyse the performance and impact of marketing activities, ensuring alignment with the commercial area on sales forecasts Develop quantitative and qualitative market analyses Prepare demand forecasts (forecast) Plan, organise and monitor events Coordinate and develop events

Требования:

Higher education (preferably in Marketing, Management or similar fields) 3 to 4 years of professional experience in marketing roles (preferably in the OTC, FMCG or dermocosmetics sectors) Experience in digital marketing, omnichannel campaigns, campaign implementation, promotional management and ROI analysis Experience in market analysis (e.G. IQVIA/IMS, Nielsen or similar) Advanced proficiency in Microsoft Office Fluency in English. Strategic vision and results orientation Analytical ability and critical thinking Decision-making ability Good organisational, planning and priority management skills Excellent communication and teamwork skills

Условия:

Employment contract;
Social benefits currently in force at the company;
Compensation commensurate with the experience demonstrated.