Marketing & Business Analyst In Pharma

Inizio Engage; Viseu; On-site; EUR 28,000 - 40,000; Full time

Job summary

Inizio Engage is seeking a Marketing & Business Analyst to join a leading company's project in Portugal. The role covers brand management, marketing strategy execution, and development of growth initiatives. This temporary maternity-cover position spans approximately 6 months to 1 year.

You will manage campaigns, budgets, and communications, coordinate events, and perform market analysis to support sales and marketing alignment. English fluency and strong analytical skills are essential.

Qualifications

• 3 to 4 years of professional marketing experience in OTC, FMCG or dermocosmetics sectors.
• Experience in digital marketing, omnichannel campaigns, campaign implementation and ROI analysis.
• Experience in market analysis (IQVIA/IMS, Nielsen or similar).
• Fluency in English and strong analytical, planning and teamwork skills.

Responsibilities

• Manage the brands under your responsibility, ensuring objectives are met.
• Define and implement the medium- and long-term marketing strategy.
• Develop growth strategies (product innovation, communications, commercial initiatives).
• Plan and monitor the execution of campaigns and media plans.
• Define and ensure the execution of communication materials (media and POS).
• Manage and control the marketing budget.
• Analyse market and competitor information to support decisions.
• Prepare demand forecasts and organize events.

Skills

Microsoft Office

English fluency

Analytical thinking

Decision making

Communication

Teamwork

Strategic planning

Marketing analytics

Education

Bachelor's degree in Marketing/Management

Job description

At Inizio Engage, we develop communication, promotion and sales solutions for the Pharmaceutical Industry, serving leading companies in the industry both locally and globally. Inizio Engage is recruiting a Marketing & Business Analyst to join a project at a leading company, with responsibility for managing and developing brands, ensuring the execution of the marketing strategy and achievement of business objectives. This is a temporary position covering a colleague's maternity leave, with an expected duration of 6 months to 1 year.

Задачи:

Manage the brands under your responsibility, ensuring that the defined objectives are met Define and implement the medium- and long-term marketing strategy Develop growth strategies (product innovation, communication, commercial initiatives, among others) Plan and monitor the execution of campaigns and media plans Define and ensure the execution of communication materials and elements (media and point of sale) Manage and control the marketing budget Collect and analyse market and competitor information to support decision-making Analyse the performance and impact of marketing activities, ensuring alignment with the commercial area on sales forecasts Develop quantitative and qualitative market analyses Prepare demand forecasts (forecast) Plan, organise and monitor events Coordinate and develop events

Требования:

Higher education (preferably in Marketing, Management or similar fields) 3 to 4 years of professional experience in marketing roles (preferably in the OTC, FMCG or dermocosmetics sectors) Experience in digital marketing, omnichannel campaigns, campaign implementation, promotional management and ROI analysis Experience in market analysis (e.G. IQVIA/IMS, Nielsen or similar) Advanced proficiency in Microsoft Office Fluency in English. Strategic vision and results orientation Analytical ability and critical thinking Decision-making ability Good organisational, planning and priority management skills Excellent communication and teamwork skills

Условия:

Employment contract;
Social benefits currently in force at the company;
Compensation commensurate with the experience demonstrated.