Brand & Creative Marketing Analyst

Found By Few; Coimbra; Presencial; EUR 35 000 - 55 000; Tempo integral

Resumo da oferta

Found By Few is seeking a Marketing Analyst to turn raw campaign data into spend decisions for a mobile health-tech app used by millions. You will own attribution, cohort analytics, and data pipelines from channel data to clean datasets in a modern stack.

Ideal candidates have hands-on performance marketing data experience, SQL/dbt with Python, and familiarity with MMPs like AppsFlyer or Adjust. You must be based in Spain, Portugal, Germany or the UK with permanent right to work.

Qualificações

• Experience with performance marketing data for a mobile app.
• Proficiency in SQL and dbt, plus working knowledge of Python.
• Experience with attribution and incrementality, and metrics like ROAS and CAC.
• Strong toolkit for experimentation (A/B tests, geo-lift tests, holdouts, MMM).

Responsabilidades

• Show which campaigns to double down on or scale back using attribution data.
• Own the data transformation from raw channel and MMP data to curated datasets in a modern stack.
• Run experiments with the CRM team to measure messaging effectiveness across user segments.

Conhecimentos

Attribution

Incrementality

A/B tests

Geo-lift tests

Holdouts

MMM

Ferramentas

Snowflake

dbt

Dagster

Omni

AppsFlyer

Adjust

SQL

Python

Descrição da oferta de emprego

You'll join as a Marketing Analyst in a consumer health-tech app used by millions, turning raw campaign data into the decisions that shape where spend goes next;
impacting the lives of millions of people.

What you will be doing:

• Showing the Performance Marketing team which campaigns to double down on, and which to scale back, using attribution, cohort and incrementality analysis.
• Owning the data transformation process, from raw channel and MMP data to curated, ready-to-use datasets in a modern stack (Snowflake, dbt, Dagster, Omni) - Running experiments with the CRM team to measure what messaging resonates with each user segment.

What we are looking for:

• Experience working hands-on with performance marketing data for a mobile app, covering both channel and MMP data (AppsFlyer, Adjust or similar).
• Experience with SQL and dbt, plus working knowledge of Python.
• Experience with attribution, incrementality and metrics like ROAS and CAC, plus a solid statistical toolkit: A/B tests, geo-lift tests, holdouts and MMM.

Please only apply if you are based in Spain, Portugal, Germany or UK. We cannot offer or support relocation and you must have permanent right to work in one of these locations.