Pharma Marketing & Growth Analyst (Contract, 6-12 mo)

Inizio Engage; Viseu; On-site; EUR 28,000 - 40,000; Full time

Job summary

Inizio Engage is seeking a Marketing & Business Analyst to join a leading company's project in Portugal. The role covers brand management, marketing strategy execution, and development of growth initiatives. This temporary maternity-cover position spans approximately 6 months to 1 year.

You will manage campaigns, budgets, and communications, coordinate events, and perform market analysis to support sales and marketing alignment. English fluency and strong analytical skills are essential.

Qualifications

• 3 to 4 years of professional marketing experience in OTC, FMCG or dermocosmetics sectors.
• Experience in digital marketing, omnichannel campaigns, campaign implementation and ROI analysis.
• Experience in market analysis (IQVIA/IMS, Nielsen or similar).
• Fluency in English and strong analytical, planning and teamwork skills.

Responsibilities

• Manage the brands under your responsibility, ensuring objectives are met.
• Define and implement the medium- and long-term marketing strategy.
• Develop growth strategies (product innovation, communications, commercial initiatives).
• Plan and monitor the execution of campaigns and media plans.
• Define and ensure the execution of communication materials (media and POS).
• Manage and control the marketing budget.
• Analyse market and competitor information to support decisions.
• Prepare demand forecasts and organize events.

Skills

Microsoft Office

English fluency

Analytical thinking

Decision making

Communication

Teamwork

Strategic planning

Marketing analytics

Education

Bachelor's degree in Marketing/Management

Job description

Inizio Engage is seeking a Marketing & Business Analyst to join a leading company's project in Portugal. The role covers brand management, marketing strategy execution, and development of growth initiatives. This temporary maternity-cover position spans approximately 6 months to 1 year.

You will manage campaigns, budgets, and communications, coordinate events, and perform market analysis to support sales and marketing alignment. English fluency and strong analytical skills are essential.