Senior Growth Copywriter — Health & Wellness DTC

Maneuver Marketing; Portugal; Sur place; EUR 55 000 - 75 000; Plein temps

Résumé du poste

Maneuver Marketing in Portugal is seeking a Senior Direct Response Copywriter to boost conversions across the customer journey for our health and wellness supplements. You will craft persuasive offers for ads, landing pages, upsells, and videos, owning growth projects and systemizing winning copy into scalable frameworks.

You should have 5+ years of direct response copywriting, a strong portfolio, and experience using AI tools to accelerate creative production while maintaining compliance and

Qualifications

• 5+ years of direct response copywriting in health/wellness/DTC.
• Proven ability to improve conversion rates and ROI.
• Strong portfolio with long and short form copy across ads and landing pages.
• Experience researching customer psychology and testing hypotheses.
• Collaborative mindset with cross-functional teams; compliant messaging.

Responsabilités

• Drive funnel performance with high-converting video creatives and copy.
• Develop fresh hooks, stories, claims and CTAs for campaigns.
• Refine customer personas and leverage research to form testable hypotheses.
• Collaborate with media buyers, designers, product leads and editors.
• Ensure messaging aligns with regulatory guidelines and brand standards.
• Utilize AI tools to scale production while preserving human nuance.

Connaissances

Direct response copywriting

Campaign optimization

AI-assisted copywriting

Portfolio development

Outils

Claude

ChatGPT

Description du poste

Maneuver Marketing in Portugal is seeking a Senior Direct Response Copywriter to boost conversions across the customer journey for our health and wellness supplements. You will craft persuasive offers for ads, landing pages, upsells, and videos, owning growth projects and systemizing winning copy into scalable frameworks.

You should have 5+ years of direct response copywriting, a strong portfolio, and experience using AI tools to accelerate creative production while maintaining compliance and