Copywriter & Strategist (META & Organic)

MyMagicHealer; Portugal; On-site; EUR 18,000 - 28,000; Full time

Job summary

A dynamic marketing firm in Portugal is seeking a Copywriter & Strategist focused on creating compelling Meta ad scripts. The ideal candidate will blend psychology, creativity, and data insights to produce high-converting content. Responsibilities include collaborating with video editors, conducting content research, and iterating scripts based on performance metrics. Interested candidates should love storytelling and thrive in a creative environment. This is a full-time entry-level position with opportunities for growth.

Qualifications

• Deep understanding of human psychology and customer language.
• Excels in blending psychology, creativity, and data-backed messaging.
• Ability to create high-volume, high-converting Meta ad scripts.
• Comfortable with performance feedback and iteration.

Responsibilities

• Write high-volume, high-converting Meta ad scripts weekly.
• Collaborate closely with video editors and performance teams.
• Research high-performing ads and viral trends in skincare and health.
• Collaborate with video editors and Content Director to ensure message clarity.

Skills

Strong understanding of Meta ads creative

Ability to write both educational and emotional copy

Experience collaborating with video editors

Comfortable with performance feedback and iteration

Job description

Copywriter & Strategist (META & Organic)

This role is for a copywriter who deeply understands human psychology, not just grammar. Someone who can listen to how customers speak about their problems, reflect that language back to them with clarity and care, and position our brand as the obvious solution.

You don’t just “write copy” — you shape perception, trust, and desire through words.

If you love blending psychology, creativity, and data‑backed messaging — this role is for you.

What You’ll Own

Meta Ads Script Creation (Primary Focus)

• Write high-volume, high-converting Meta ad scripts weekly
• Write messaging with clarity, emotional resonance, and conversion in mind
• Create scripts for:
• • Educational/problem‑aware content
• • Founder‑style authority videos
• • Before/after and story‑driven ads
• Craft scroll‑stopping hooks (0–3 sec) optimized for Meta
• Adapt scripts for different avatars, skin conditions, and pain points
• Continuously iterate scripts based on CTR, CPA, and creative fatigue
• Lead the creative writing process from idea → script → execution

Collaborate closely with:

• Video editors, Content Director, Performance / paid media team
• Translate scripts into clear editor briefs (tone, pacing, b‑roll cues)
• Review final edits to ensure message clarity and emotional impact
• Give structured feedback to editors to improve performance over time

Content Research & Ideation

• Research high-performing ads in skincare / health / DTC
• Research viral short‑form trends and hooks
• Turn insights into: script batches, hook libraries, angle matrices
• Bring proactive content ideas weekly

Who This Role Is For

• You think in hooks, angles, and storytelling
• You love storytelling and social media
• You enjoy writing at high volume without losing quality
• You understand how words impact ad performance
• You like collaborating and leading creative execution
• You want ownership—not just tasks

Must‑Have Qualifications

• Strong understanding of Meta ads creative
• Ability to write both educational and emotional copy
• Experience collaborating with video editors
• Comfortable with performance feedback and iteration

Hiring Process

• Fill in Google form
• Initial screening
• Test project
• Second Interview
• Offer
• Onboarding

Growth Path

This role can grow into:

• Lead Copywriter
• Creative Strategist
• Creative Director (Performance Content)

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing, Public Relations, and Writing/Editing

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