Remote Senior CRO Copywriter — Conversion-Driven Messaging

Capslock; Lisboa; Remote; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Remote Work

Paid Vacations

Unlimited Sick Days

Ongoing Learning

Home Office

Medical Insurance & Fitness Allowance

Fun Stuff

Job summary

CapsLock, a global IT marketing company, is seeking a Senior CRO Copywriter in Europe. You will craft persuasive, conversion-driven copy for landing pages, ads, and video scripts to improve marketing performance and engagement.

You will collaborate with marketing, creative and testing teams to optimize messaging based on research and A/B test results. The role emphasizes creating compelling headlines and value propositions, translating product features into customer-focused messaging, and

Qualifications

• Experience creating conversion-focused copy for landing pages, ads and scripts.
• Ability to research audiences, competitors, markets and trends to identify messaging opportunities.
• Ability to develop headlines, hooks, offers and value propositions translating product features to customer messaging.

Responsibilities

• Create conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify new messaging opportunities.
• Develop headlines, hooks, offers, value propositions, benefits, and creative angles, translating technical product features into clear customer-focused messaging.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements. Create meaningful copy variations for A/B testing, analyze performance, and continuously iterate.
• Collaborate in brainstorming sessions with Marketers, Designers, Video Editors, Media Buyers, and other team members; use AI tools to improve research and production efficiency.

Skills

Copywriting

A/B Testing

Research

Messaging

Collaboration

Tools

AI tools

Job description

CapsLock, a global IT marketing company, is seeking a Senior CRO Copywriter in Europe. You will craft persuasive, conversion-driven copy for landing pages, ads, and video scripts to improve marketing performance and engagement.

You will collaborate with marketing, creative and testing teams to optimize messaging based on research and A/B test results. The role emphasizes creating compelling headlines and value propositions, translating product features into customer-focused messaging, and