Remote Senior CRO Copywriter - Conversion & Data-Driven

Capslock; Lisboa; Remote; EUR 48,000 - 72,000; Full time

Benefits offered by this job

Remote Work

Paid vacations

Unlimited sick days

Ongoing learning

Home Office

Medical insurance allowance

Fun work environment

Job summary

CapsLock is seeking a Senior CRO Copywriter to craft persuasive, conversion-driven copy across landing pages, ads, and video scripts for European markets. You will partner with marketing, design, and testing teams to drive improved performance and learnings from experiments.

The role emphasizes translating technical product features into customer-focused messaging while ensuring compliance across platforms and clients.

Responsibilities

• Create conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, and funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify messaging opportunities.
• Develop headlines, hooks, value propositions, and benefits, translating features into customer-focused messaging.
• Ensure claims are accurate and compliant with client and platform requirements.
• Collaborate with marketers, designers, video editors, media buyers, and others.
• Leverage AI tools to improve research, ideation, and production efficiency.

Skills

CRO copywriting

Conversion optimization

A/B testing

Research & audience insights

AI-assisted copywriting

Job description

CapsLock is seeking a Senior CRO Copywriter to craft persuasive, conversion-driven copy across landing pages, ads, and video scripts for European markets. You will partner with marketing, design, and testing teams to drive improved performance and learnings from experiments.

The role emphasizes translating technical product features into customer-focused messaging while ensuring compliance across platforms and clients.